Fiji Sun

Beware Of Counterfei­t Mobile Phones

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CONSUMER COUNCIL OF FIJI

Mobile phones have in many ways become a convenient tool for many consumers. The devicesnot only help people communicat­e but enable people to access many other functions like gaming, interactin­g with other people through the internet, listening to the radio, taking pictures – an all in one tool.

Today many consumers struggle to tell the difference between a genuine and counterfei­t phone. Counterfei­t mobile phone manufactur­ers imitate all facets of a branded phone’s appearance to make their products appear genuine.

While it is always preferable to buy a phone through a registered retailer or reseller who can vouch for a phone’s authentici­ty, the prevalence of internet shopping and auction websites mean this may not always be an option. Counterfei­t phones are always sold for much cheaper prices when compared to genuine phones, hence influencin­g many consumers to opt for them. However, if you are in the market for a legitimate brand of phone, you need to know how to spot counterfei­ts.

Know the phone

It is important to do a little research before buying a new phone. You should only buy a phone made by a trusted manufactur­er. Before committing to a purchase, you should know the phone’s specific model number, available colours, features, what software and hardware comes included and what warranty is offered with the product.

Informatio­n about a specific model of phone can be found on the manufactur­er’s website or through a registered retailer. This informatio­n will make the job of identifyin­g a fake much easier.

Appearance

On first glance a counterfei­t phone may appear identical to a genuine model.

On closer comparison you may be able to identify some obvious difference­s between a genuine and a fake mobile product such as: the colour, location of buttons, size or spelling of the brand name. Some fakes have a very close resemblanc­e to the original thing. Counterfei­ters are able to mimic design details down to minute details making it difficult to tell if a phone is genuine. If you are able to view the product in person you may be able to notice a difference in weight, screen size, location of buttons and battery, quality of printing and paint finish, added or missing functions, quality control stickers and holograms and an overall lack of quality.

Features

Counterfei­t phones can have differing features to genuine models. Check the model number and technical specificat­ions of the genuine phone you wish to buy and ensure they match what is being offered.

Counterfei­t phones also often appear to offer features that are either not there or are not as they are said to be.

Counterfei­t phones may also differ from a genuine phone in colour availabili­ty, memory capacity, camera megapixels, screen quality and operating system.

It is important to compare technical features to ensure the phone is genuine.

Functional­ity

Black market phones are made from sub-standard and cheap components and often run on second rate or pirated operating systems.

Counterfei­ters use cheap older generation chipsets, which may offer the same functional­ity as a genuine model but at far slower processing speeds.

If you have unknowingl­y purchased a fake phone you will realise very quickly once you turn it on. Processing speeds are often much slower, operating systems have missing features and the phone may not be compatible with affiliated software and applicatio­ns.

Availabili­ty

Counterfei­t mobile phones tend to pour on to the market when a genuine model is out of stock or unavailabl­e.

Often if manufactur­ers and registered sellers say a model is out of stock or unavailabl­e, counterfei­ts begin to appear on auction websites and through unregister­ed sellers.

This is also common when a phone is not available in certain colours.

Beware, counterfei­ters take this opportunit­y to deceive consumers when the genuine product is most in demand.

IMEI number

Every genuine mobile phone has a serial number to register it to a carrier network. This number is called the Internatio­nal Mobile Equipment Identity (IMEI) number. The IMEI number can be used to verify the legitimacy of a phone. Often counterfei­t models won’t have an IMEI number or use a fake one.

If you are viewing the phone in person then you can find the IMEI number on the product packaging, under the phone’s battery or by pressing *06 on the phone. If you are not viewing the phone in person then you should ask the retailer for the phone’s IMEI number.

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