Six Fijian Companies Exhibited at the Successful Auckland Food Show
For the first time ever Fiji had its own space dedicated to Fijian products at the Food Show in Auckland on July 25 to 28. The Auckland Food Show is the largest food and beverage show in New Zealand with 30,000 attendees visiting across the four days. Supported by the Fiji Trade Commission to New Zealand, six Fijian companies exhibited at the show promoting, sampling and selling their products to Kiwis. “We’re very proud to be able to support these companies and give Fiji a platform at a large scale event in New Zealand alongside many of the country’s leading brands,” stated the Fiji Trade Commission Trade and Investment manager, Peter Rudd.
“We feel the companies we chose are able to compete with their New Zealand peers and have real potential in the food and beverage market here.”
The companies included Bula Coffee, Fijiana Cacao, Vai Wai, Pan Pac, Punjas and Fiji Agromarketing. Many, such as Bula Coffee and Fijiana Cacao are not currently available in any New Zealand retail outlets and used the opportunity to promote to distributors along with the public.
For Fijiana Cacao founder and chief executive officer, Tomo Zukoshi, the Food Show helped him to gauge whether there would be a market for his chocolate in New
“We’ve never seen anything like this before. The response was great for sales. The public demand has been good.”
Vai Wai water
Vai Wai water marketing director Cate Pleass: “The Food Show represents a fantastic opportunity to meet with those in the New Zealand beverages trade and to gauge opinion of the crowd, who have been overwhelmingly positive on the taste, packaging, quality and sustainability of our artisan water.”
With over 300 exhibitors at the Food Show, the Fijian exhibition managed to stand out by going for a modern relaxed, friendly Fiji theme and surprising the attendees, as many were unaware of the extensive range of food and drinks available from Fiji.
The general manager of Pan Pac, distributors of Fiji Gold, Fiji Bitter and RUM Co. of Fiji products, Rajiv Prasad explained: “Many New Zealanders know about our products but simply haven’t had the chance to taste them.
“We’ve been receiving very positive feedback on our beverages at this event and it’s great that many Kiwis are excited to buy them and share with their family and friends.”
JPunjaNZ Sales Executive, Gerish Punja, echoed the statement as their products have been on New Zealand shelves for years and the Food Show offered the opportunity to promote them to people outside their typical consumer base. “We’re very happy with how well the Food Show has gone this year, especially for exposure of new and existing products to the mainstream public who weren’t previously aware of them,”
He added: “The feedback has been highly positive in regards to the quality with many comparing them favourably to their New Zealand equivalents.”
Many smaller companies including Bula Coffee also found it useful to attend as they were able to meet and survey other similar products in the New Zealand market. Bula Coffee Sales manager, Grace McCafferty: “It was great to have the chance to network with other food and drink exhibitors and look for any trends in the New Zealand market.” She added that the products received a great response from people: “They love that the coffee is from Fiji, organic, wild and part of a social enterprise.”
The Food Show represents a fantastic opportunity to meet with those in the New Zealand beverages trade and to gauge opinion of the crowd, who have been overwhelmingly positive on the taste, packaging, quality and sustainability of our artisan water Cate Pleass Vai Wai water marketing director
From left: Fiji Trade Commission to New Zealand Marketing and Communications officer Camila Eiras, Trade and Investment manager Peter Rudd, Business Advisor Daniel Corbett, Marketing and Research Intern Sharleen Singh.