Six Fi­jian Com­pa­nies Ex­hib­ited at the Suc­cess­ful Auck­land Food Show

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For the first time ever Fiji had its own space ded­i­cated to Fi­jian prod­ucts at the Food Show in Auck­land on July 25 to 28. The Auck­land Food Show is the largest food and bev­er­age show in New Zea­land with 30,000 at­ten­dees visit­ing across the four days. Sup­ported by the Fiji Trade Com­mis­sion to New Zea­land, six Fi­jian com­pa­nies ex­hib­ited at the show pro­mot­ing, sam­pling and sell­ing their prod­ucts to Ki­wis. “We’re very proud to be able to sup­port these com­pa­nies and give Fiji a plat­form at a large scale event in New Zea­land along­side many of the coun­try’s lead­ing brands,” stated the Fiji Trade Com­mis­sion Trade and In­vest­ment man­ager, Peter Rudd.

“We feel the com­pa­nies we chose are able to com­pete with their New Zea­land peers and have real po­ten­tial in the food and bev­er­age mar­ket here.”

The com­pa­nies in­cluded Bula Cof­fee, Fi­jiana Cacao, Vai Wai, Pan Pac, Pun­jas and Fiji Agro­mar­ket­ing. Many, such as Bula Cof­fee and Fi­jiana Cacao are not cur­rently avail­able in any New Zea­land re­tail out­lets and used the op­por­tu­nity to pro­mote to dis­trib­u­tors along with the pub­lic.

For Fi­jiana Cacao founder and chief ex­ec­u­tive of­fi­cer, Tomo Zukoshi, the Food Show helped him to gauge whether there would be a mar­ket for his choco­late in New

Zea­land.

“We’ve never seen any­thing like this be­fore. The re­sponse was great for sales. The pub­lic de­mand has been good.”

Vai Wai wa­ter

Vai Wai wa­ter mar­ket­ing di­rec­tor Cate Ple­ass: “The Food Show rep­re­sents a fan­tas­tic op­por­tu­nity to meet with those in the New Zea­land bev­er­ages trade and to gauge opin­ion of the crowd, who have been over­whelm­ingly pos­i­tive on the taste, pack­ag­ing, qual­ity and sus­tain­abil­ity of our ar­ti­san wa­ter.”

With over 300 ex­hibitors at the Food Show, the Fi­jian ex­hi­bi­tion man­aged to stand out by go­ing for a mod­ern re­laxed, friendly Fiji theme and sur­pris­ing the at­ten­dees, as many were un­aware of the ex­ten­sive range of food and drinks avail­able from Fiji.

Pan Pac

The gen­eral man­ager of Pan Pac, dis­trib­u­tors of Fiji Gold, Fiji Bit­ter and RUM Co. of Fiji prod­ucts, Ra­jiv Prasad ex­plained: “Many New Zealan­ders know about our prod­ucts but sim­ply haven’t had the chance to taste them.

“We’ve been re­ceiv­ing very pos­i­tive feed­back on our bev­er­ages at this event and it’s great that many Ki­wis are ex­cited to buy them and share with their fam­ily and friends.”

JPun­jaNZ

JPun­jaNZ Sales Ex­ec­u­tive, Ger­ish Punja, echoed the state­ment as their prod­ucts have been on New Zea­land shelves for years and the Food Show of­fered the op­por­tu­nity to pro­mote them to peo­ple out­side their typ­i­cal con­sumer base. “We’re very happy with how well the Food Show has gone this year, es­pe­cially for exposure of new and ex­ist­ing prod­ucts to the main­stream pub­lic who weren’t pre­vi­ously aware of them,”

He added: “The feed­back has been highly pos­i­tive in re­gards to the qual­ity with many com­par­ing them favourably to their New Zea­land equiv­a­lents.”

Bula Cof­fee

Many smaller com­pa­nies in­clud­ing Bula Cof­fee also found it use­ful to at­tend as they were able to meet and sur­vey other sim­i­lar prod­ucts in the New Zea­land mar­ket. Bula Cof­fee Sales man­ager, Grace McCaf­ferty: “It was great to have the chance to net­work with other food and drink ex­hibitors and look for any trends in the New Zea­land mar­ket.” She added that the prod­ucts re­ceived a great re­sponse from peo­ple: “They love that the cof­fee is from Fiji, or­ganic, wild and part of a so­cial enterprise.”

The Food Show rep­re­sents a fan­tas­tic op­por­tu­nity to meet with those in the New Zea­land bev­er­ages trade and to gauge opin­ion of the crowd, who have been over­whelm­ingly pos­i­tive on the taste, pack­ag­ing, qual­ity and sus­tain­abil­ity of our ar­ti­san wa­ter Cate Ple­ass Vai Wai wa­ter mar­ket­ing di­rec­tor

Photo: Fiji Trade Com­mis­sion

From left: Fiji Trade Com­mis­sion to New Zea­land Mar­ket­ing and Com­mu­ni­ca­tions of­fi­cer Camila Ei­ras, Trade and In­vest­ment man­ager Peter Rudd, Busi­ness Ad­vi­sor Daniel Cor­bett, Mar­ket­ing and Re­search In­tern Sharleen Singh.

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