BeIN Asia Pa­cific Ap­pointed Rugby World Cup 2019 Rights Holder

Fiji Sun - - Rakavi News -

Fans across key coun­tries in Asia will have un­prece­dented ac­cess to Rugby World Cup 2019 in Ja­pan after World Rugby an­nounced the ap­point­ment of beIN Asia Pa­cific as ex­clu­sive rights holders for Cambodia, In­done­sia, Hong Kong, Laos, Malaysia, Philip­pines, Thai­land, Ti­mor-Leste and Sin­ga­pore.

For the first time, all 48 tour­na­ment matches will be avail­able via a ded­i­cated chan­nel – beIN Sports Rugby – which will launch on Sep­tem­ber 6.

With beIN’s renowned sports pro­duc­tion to the fore, the chan­nel will be packed with news, views, anal­y­sis, high­lights and spe­cial fea­tures, bring fans in the world’s most pop­u­lous and youth­ful re­gion closer to the ac­tion.

Ja­pan 2019 is set to be the most im­pact­ful Rugby World Cup in his­tory.

As the eyes of the world are turned to Ja­pan 2019, ev­ery ef­fort is be­ing made to grasp this once in a lifetime op­por­tu­nity to cre­ate a last­ing im­pact.

The Asia broad­cast plat­form is an im­por­tant pil­lar of the Im­pact Be­yond tour­na­ment legacy pro­gramme, en­sur­ing a wide reach to at­tract and con­vert new au­di­ences into fans dur­ing the tour­na­ment.

There has never been a more ex­cit­ing time for rugby in Asia with fan-en­gage­ment, broad­cast au­di­ences and player par­tic­i­pa­tion num­bers grow­ing year-on-year.

Ac­cord­ing to Nielsen re­search Asia is home to a rugby fol­low­ing of more than 283 mil­lion, the largest re­gional fol­low­ing in the world.

The Philip­pines is at the heart of the suc­cess story with a fol­low­ing of 10.5 mil­lion, while In­done­sia’s rugby fol­low­ing has in­creased by three per cent from 2017-18 with a fol­low­ing of al­most 7.5 mil­lion.

Hong Kong and Sin­ga­pore have a rugby fol­low­ing of two mil­lion each, with the lat­ter hav­ing ex­pe­ri­enced a two per cent year-on-year in­crease.

World Rugby Chair­man Sir Bill Beau­mont said: “We are de­lighted to be wel­com­ing beIN Asia Pa­cific to the Rugby World Cup 2019 rights-hold­ing broad­cast fam­ily.

As home re­gion for the tour­na­ment, Asia is a very im­por­tant mar­ket for rugby par­tic­i­pa­tion and fan­base growth and we are ex­cited about the com­pre­hen­sive plat­form that will be pro­vided by beIN, a pas­sion­ate leader in sport’s broad­cast­ing. In part­ner­ship with them we will reach and con­vert a new fan­base, ben­e­fit­ting the sport long after the tour­na­ment has

fin­ished.” beIN Asia Pa­cific Manag­ing Di­rec­tor Mike Kerr added: “The rugby fan­base in Asia has grown con­sid­er­ably since the last Rugby World Cup. With the tour­na­ment set in Asia for the very first time, it will be an amaz­ing spec­ta­cle and a game-changer for the sport. We are in­cred­i­bly ex­cited to be a part of this mo­men­tous event and are com­mit­ted to bring­ing high-qual­ity cov­er­age and en­hanc­ing fans’ ex­pe­ri­ence across beIN’s mul­ti­ple touch­points.” The Rugby World Cup 2019 Im­pact Be­yond pro­gramme sets out ambitious rugby ac­ces­si­bil­ity and growth pro­grammes for Asia.

With 43 days to go, the pro­gramme, run in part­ner­ship with Asia Rugby and the Ja­pan Rugby Foot­ball Union, has al­ready ex­ceeded its tar­get of one mil­lion new play­ers across the re­gion with 1.16 mil­lion girls and boys in­tro­duced to the sport, in­clud­ing more than 200,000 in Ja­pan.

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