HEINEKEN TAKES ON FIJI BITTER IN RUGBY
Another challenge coming from the West to that long dominant Walu Bay brewery operated by Australian-run Paradise Beverages. This time it is built around the Rugby World Cup. Local business power Punja and Sons is currently strongly promoting the world famous Dutch beer Heineken it distributes. It is doing so through Heineken’s Blade, described as a revolutionary system enabling premium draught beer to be easily served from a countertop. It is also connecting with next month’s Rugby World Cup, where Heineken is the official partner and long preferred brew. Challenges to the Walu Bay brewery seem to have a habit of coming out of the West. New Zealand interests set up the South Seas brewery at Lautoka in the 1970s. . But it got squeezed out of existence. More recently other New Zealand interests set up the Vonu brewery near Nadi Airport. Vonu was taken over and absorbed into the Walu Bay operations. Be interesting to see how the smart team at Lautoka-based Punjas go leveraging Heineken’s Rugby World Cup link to tap into increased Heineken market share here. Cheers to watching!