HEINEKEN TAKES ON FIJI BIT­TER IN RUGBY

Fiji Sun - - Nation -

An­other challenge com­ing from the West to that long dom­i­nant Walu Bay brew­ery op­er­ated by Aus­tralian-run Par­adise Bev­er­ages. This time it is built around the Rugby World Cup. Lo­cal busi­ness power Punja and Sons is cur­rently strongly pro­mot­ing the world fa­mous Dutch beer Heineken it dis­trib­utes. It is do­ing so through Heineken’s Blade, de­scribed as a rev­o­lu­tion­ary sys­tem en­abling pre­mium draught beer to be eas­ily served from a coun­ter­top. It is also con­nect­ing with next month’s Rugby World Cup, where Heineken is the of­fi­cial part­ner and long pre­ferred brew. Chal­lenges to the Walu Bay brew­ery seem to have a habit of com­ing out of the West. New Zealand interests set up the South Seas brew­ery at Lau­toka in the 1970s. . But it got squeezed out of ex­is­tence. More re­cently other New Zealand interests set up the Vonu brew­ery near Nadi Air­port. Vonu was taken over and ab­sorbed into the Walu Bay op­er­a­tions. Be in­ter­est­ing to see how the smart team at Lau­toka-based Pun­jas go lever­ag­ing Heineken’s Rugby World Cup link to tap into in­creased Heineken mar­ket share here. Cheers to watch­ing!

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