‘FROZEN VEGES PROD­UCTS PRO­MOTE HEALTHY EATS’

Fiji Sun - - Nation - SHREEYA VERMA Feed­back: [email protected]­jisun.com.fj Edited by Percy Kean

In its bid to pro­mote healthy di­ets and sup­port the Fiji agri­cul­tural in­dus­try a launch, of new frozen veg­etable prod­ucts, was con­ducted at Food City Su­per­mar­ket, Suva yesterday.

It was a warm and friendly launch by Food Pro­ces­sors Fiji Lim­ited.

The Min­is­ter of Agri­cul­ture, Ru­ral and Mar­itime De­vel­op­ment and Wa­ter­ways and En­vi­ron­ment Ma­hen­dra Reddy spoke at the launch. He com­mended Food Pro­ces­sors Fiji Lim­ited for de­vel­op­ing food prod­ucts us­ing lo­cal raw ma­te­ri­als for the lo­cal and ex­port mar­ket. “The fine qual­ity foods are man­u­fac­tured un­der the brand name Pa­cific Crown, Agro Crown, Nat­u­ral Foods of Fiji and Other as­so­ci­ated Co- Brands,” he said. “The launch of new line frozen prod­ucts in­cluded cas­sava, taro Leaves, pump­kin and jack­fruit,” Mr Reddy said.

“Good pack­ag­ing lies at the very heart of pre­sen­ta­tion and thus cus­tomer ap­peal.

“It is an area of vi­tal im­por­tance for small and medium food man­u­fac­tur­ers if they are go­ing to con­tinue to com­pete and ex­pand.”

Mr Reddy said Food Pro­ces­sors Fiji Lim­ited with its ex­cel­lent pack­ag­ing will also be launch­ing a few other frozen veg­eta­bles in the mar­ket within the next two weeks to one month.

“These are frozen dalo 1kg pack, frozen cow peas 400g pack, frozen okra 400g pack and frozen chau­raiya 400g pack,” he said.

“With food pro­cess­ing, it is pos­si­ble to main­tain a nu­tri­tious and safe food sup­ply for the thou­sands of peo­ple that live in the ur­ban and ru­ral ar­eas.

“To get these across to the con­sumers, it must pre­serve its orig­i­nal nutri­ent sta­tus and its price should be com­pet­i­tive,” Mr Reddy said.

Food pro­ces­sors Fiji Lim­ited is a govern­ment com­mer­cial com­pany and has been in op­er­a­tion for 25 years.

“The aim of today’s launch is to put ad­di­tional lo­cal prod­ucts on the mar­ket,” said com­pany chair­man Raj Sharma.

“The com­pany is look­ing for­ward to re-brand and re­po­si­tion food pro­cess­ing sys­tems by re­plac­ing plants and ma­chines. Frozen prod­ucts are good but it is the mat­ter of what a per­son is con­sum­ing,

“As far as the food pro­cessed prod­ucts are con­cerned, we have a qual­i­fied chemist who tests all the food prod­ucts be­fore we put it on the mar­ket.”

Photo: Kr­is­han Raj

Min­is­ter for Agri­cul­ture, Ru­ral and Mar­itime De­vel­op­ment and Wa­ter­ways and En­vi­ron­ment Ma­hen­dra Reddy (fourth from left) dur­ing the launch of new friendly frozen veg­etable prod­ucts at Food City Su­per­mar­ket in Suva on Au­gust 23, 2019.

Photo: Kr­is­han Raj

Su­per­mar­ket staff serve a cus­tomer a sam­ple dur­ing the launch of new friendly frozen veg­etable prod­ucts at Food City Su­per­mar­ket in Suva on Au­gust 23, 2019.

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