‘FROZEN VEGES PRODUCTS PROMOTE HEALTHY EATS’
In its bid to promote healthy diets and support the Fiji agricultural industry a launch, of new frozen vegetable products, was conducted at Food City Supermarket, Suva yesterday.
It was a warm and friendly launch by Food Processors Fiji Limited.
The Minister of Agriculture, Rural and Maritime Development and Waterways and Environment Mahendra Reddy spoke at the launch. He commended Food Processors Fiji Limited for developing food products using local raw materials for the local and export market. “The fine quality foods are manufactured under the brand name Pacific Crown, Agro Crown, Natural Foods of Fiji and Other associated Co- Brands,” he said. “The launch of new line frozen products included cassava, taro Leaves, pumpkin and jackfruit,” Mr Reddy said.
“Good packaging lies at the very heart of presentation and thus customer appeal.
“It is an area of vital importance for small and medium food manufacturers if they are going to continue to compete and expand.”
Mr Reddy said Food Processors Fiji Limited with its excellent packaging will also be launching a few other frozen vegetables in the market within the next two weeks to one month.
“These are frozen dalo 1kg pack, frozen cow peas 400g pack, frozen okra 400g pack and frozen chauraiya 400g pack,” he said.
“With food processing, it is possible to maintain a nutritious and safe food supply for the thousands of people that live in the urban and rural areas.
“To get these across to the consumers, it must preserve its original nutrient status and its price should be competitive,” Mr Reddy said.
Food processors Fiji Limited is a government commercial company and has been in operation for 25 years.
“The aim of today’s launch is to put additional local products on the market,” said company chairman Raj Sharma.
“The company is looking forward to re-brand and reposition food processing systems by replacing plants and machines. Frozen products are good but it is the matter of what a person is consuming,
“As far as the food processed products are concerned, we have a qualified chemist who tests all the food products before we put it on the market.”
Minister for Agriculture, Rural and Maritime Development and Waterways and Environment Mahendra Reddy (fourth from left) during the launch of new friendly frozen vegetable products at Food City Supermarket in Suva on August 23, 2019.
Supermarket staff serve a customer a sample during the launch of new friendly frozen vegetable products at Food City Supermarket in Suva on August 23, 2019.