Van­u­atu launches new brand­ing: ‘An­swer the Call of Van­u­atu’

Fiji Sun - - Pacific News -

This is the new mar­ket­ing rally cry for Van­u­atu un­veiled by the Deputy Prime Min­is­ter and Min­is­ter for Tourism, Trade, Com­merce and Ni-Van­u­atu Busi­ness, Jotham Na­pat in Port Vila, fol­low­ing an ex­ten­sive re­search, con­sul­ta­tion and devel­op­ment process. “Vis­i­tors to Van­u­atu al­ways make such a strong con­nec­tion to Van­u­atu when they visit, and it is this con­nec­tion and en­gage­ment with peo­ple and place that we have aimed to cap­ture”, says the Deputy Prime Min­is­ter.

“It was im­per­a­tive to the Van­u­atu Tourism Of­fice that we cap­ture the essence of the Ni-Van­u­atu peo­ple in our mar­ket­ing pro­gram, as our re­search says this is al­ways at the core of any hol­i­day ex­pe­ri­ence in Van­u­atu. We be­lieve we have achieved this by shar­ing mo­ments en­joyed by our vis­i­tors ev­ery day. We have pre­sented Van­u­atu in a fun, light-hearted, and cheeky way. This is our ap­proach to life in Van­u­atu—and what we know peo­ple love when they visit”, says VTO CEO Adela Is­sachar Aru.

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