Vanuatu launches new branding: ‘Answer the Call of Vanuatu’
This is the new marketing rally cry for Vanuatu unveiled by the Deputy Prime Minister and Minister for Tourism, Trade, Commerce and Ni-Vanuatu Business, Jotham Napat in Port Vila, following an extensive research, consultation and development process. “Visitors to Vanuatu always make such a strong connection to Vanuatu when they visit, and it is this connection and engagement with people and place that we have aimed to capture”, says the Deputy Prime Minister.
“It was imperative to the Vanuatu Tourism Office that we capture the essence of the Ni-Vanuatu people in our marketing program, as our research says this is always at the core of any holiday experience in Vanuatu. We believe we have achieved this by sharing moments enjoyed by our visitors every day. We have presented Vanuatu in a fun, light-hearted, and cheeky way. This is our approach to life in Vanuatu—and what we know people love when they visit”, says VTO CEO Adela Issachar Aru.