U.S. vaping death sparks fears Kiwis will swap e-cigarettes for real ones
Clickbait headlines could be costing Kiwis their lives, according to the director of New Zealand’s largest vaping company.
Ben Pryor, from Alt New Zealand, says worrying headlines about the dangers of vaping could deter smokers from quitting.
“Every person who reads a misleading headline and puts down their vape to pick up a pack of cigarettes again will unnecessarily lose on average, 20 years of their life,” Mr Pryor said in a statement on Monday.
On Saturday, global media reported the death of a person in Illinois, U.S. was directly linked to their use of a vape. The person contracted a severe respiratory illness, and died in hospital.