Fiji Sun

Fiji’s First Massive Move Towards A Cashless Society

Therefore it is no surprise that this initiative was implemente­d to fight the black economy and prevent the loss of precious tax dollars that could help fund government projects to assist Fijians

- nemani.delaibatik­i@fijisun.com.fj

Typically, only a niche segment of the Fijian population use cashless technologi­es such as credit cards.

While other technology, such as the internet, have been integrated relatively easily in our traditiona­list society, cashless technologi­es have always been looked upon with suspicion.

How cashless societies help

This week we aim to demystify this subject, explain how cashless technologi­es are helping many people and how local applicatio­ns can help move Fijian society forward. So what is an example of a cashless transactio­n in Fiji?

The most obvious example of this is the use of ATM cards to purchase goods and services using EFTPOS machines.

Most recently, however, there has been one aspect of Fijian life that has completely made the move to cashless.

By now, every Fijian who travels by bus is familiar with e-ticketing and how to use it.

This modern upgrade to bus fares uses a technology called Near Field Communicat­ion (NFC) in what we know as our “bus cards”. Already in common use overseas in multiple fields, the eticketing system is a prime example of NFC use in Fiji. This is sometimes referred to as a contactles­s card because the data “jumps” through the air up to a distance of four centimetre­s.

The most obvious benefit of cashless transactio­ns, of course, is the convenienc­e.

‘Tap and go’

Fijians can now simply “tap and go” when boarding buses. Previously, you would hand over cash and unless you had the exact amount, you would have to wait for change. If you had a large denominati­on, you would be told that the bus driver did not have change.

Once you top your card up, the money is stored in a digital account that contains your transactio­n history, stored money value and other informatio­n.

Each time you make a payment by tapping your card, the amount is deducted from your account and added to the bus operators account. Every transactio­n is conducted in real-time with the server, the exact amounts are paid, and there is no waiting for change.

Secure and quick!

This initiative, which was spearheade­d by the Fijian Government, was launched as a better way to combat some of the inadequaci­es of how bus travel operated in the past.

Past difficulti­es solved

A major difficulty faced by the Government in the past was accurately accounting for the revenue earned by the various bus operators.

Convention­al means of revenue collection were labour-intensive, insecure, could cause delays in boarding times, and were fairly inflexible.

With cashless transactio­ns, there is now transparen­cy in financial transactio­ns by and for bus operators. There is also less chance of theft by employees and unscrupulo­us individual­s, providing large benefits to bus operators. Every month, an estimated $9.5 million is spent by the public on bus travel.

Therefore it is no surprise that this initiative was implemente­d to fight the black economy and prevent the loss of precious tax dollars that could help fund government projects to assist Fijians.

The Government’s provision of free or subsidised bus fare to students, the elderly and persons living with disabiliti­es could be also now be conducted in a more efficient manner, without people misspendin­g or abusing the given funds.

And as mentioned before, the boarding process is vastly easier to deal with, providing an added advantage for these groups.

Strengths

Cashless systems prevent muggings, strengthen­s accountabi­lity and allows for easier tracking of expenditur­e for all parties concerned.

The ability to pay an exact amount means you save money in the long run.

Another long-term aim is to do away with or reduce the need for a physical form of currency which can lead to massive savings for a country.

The production cost of notes and coins can be quite high and being tangible objects, they are more susceptibl­e to being misplaced or stolen.

The goal, ultimately, is to transition into a cashless society so that transactio­ns are tracked, the inconvenie­nce of carrying cash is removed and corruption and the flow of black money are curbed because it can harm our economy.

With cashless and other new-age technologi­es, Fijians can build a better, more technologi­cally armed and savvy Fiji, ready to face the challenges of the Digital Age. See you next week with another digital dose of demystifyi­ng Tech Talanoa!

 ??  ?? Arnold Chanel Arnold Chanel is a consultant for Strategic Communicat­ions Firm Vatis. He specialise­s in public relations. For feedback send to: arnold@vatis.com.fj
Arnold Chanel Arnold Chanel is a consultant for Strategic Communicat­ions Firm Vatis. He specialise­s in public relations. For feedback send to: arnold@vatis.com.fj
 ??  ?? and Damien Whippy
Damien Whippy is a consultant for Strategic Communicat­ions Firm Vatis. He specialise­s in online technology. For feedback send to: damien@ vatis.com.fj
and Damien Whippy Damien Whippy is a consultant for Strategic Communicat­ions Firm Vatis. He specialise­s in online technology. For feedback send to: damien@ vatis.com.fj

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