The power of ‘CONTENT’ (knowledge)

Mayur Kalbag is a Leadership Coach, Corporate Trainer & Author who regulalry does corporate training in Fiji. This will be his regular column in our Jobs section on Saturdays providing readers some useful tips. He can be contacted via email: mayurkalbag@ hotmail.com

In today’s world we cannot grow without learning new and interesting things. Acquiring academic degrees and PHDs is truly great but then after that what is important is to remember that the process of learning must always continue. The more the knowledge the better will be our ability to handle tough and near to impossible challenges. For example, when an employee joins the organization as a junior executive looking after sales and promotion it is important that he begins to slow and steadily start reading about the function of sales and begins to watch videos on how can Selling be done in the best possible manner. If that sales executive does now enhance his knowledge about the Sales function, he will end up not growing as fast and high as he could grow. Knowledge fundamentally gives us that extra and added advantage to become more efficient and productive.

The power of Content truly can make us uniquely different from the others especially when there is so much competition around us. As we all want to become successful in our respective careers it is vital that we, from now onwards, begin to increase our knowledge about our specific work and products and make our CONTENT extremely strong. Let us not wait anymore. Let us get started. Let us grab a book on a subject related to our work or related to aspects of leadership and personality development and thereby begin the process of strengthening our CONTENT.

Steps to strengthen your Content

1. Invest twenty minutes every day in reading ‘General Knowledge’ through News Papers and Books. You may also acquire broader perspectives about the all that is happening around the globe by exploring through the various internet search engine

2. Once in a week, invest at least thirty minutes towards enhancing your knowledge about the specific area of work that you may be involved in. Having said that it is important that while you read about things related to your work it is always more effective and profitable to make pertinent notes in a writing pad or underline with a pencil the things that you may have found to be interesting and useful.

3. In the course of your professional as well as social interactions try your best to extract knowledge from the people that you interact with. Remember we must, that every interaction is an opportunity for you to learn something from and thereby enhance your knowledge. 4. YouTube, today is a great tool for learning as it can provides a fantastic Audiovisual presentation to the people who want to explore something new and learn from it. And hence when you have some free time, try to make the best use of it to watch some concise and yet interesting videos that could be related to your hobbies as well as your professional development. I remember watching an amazing video of just a duration of fifteen minutes about Innovation and Creative Thinking for New Age Leaders and I was able to extract a lot of learnings from it.

5. Finally, you could also enrol into a University for a specific Educational course that would be connected to your nature of work or to your future objectives. There are various Certification courses which you could explore