Digicel steps out as a digital operator
Digicel yesterday launched itself as a Digital Operator and is marking the occasion by delivering simply more through a suite of eight apps globally, (4 in Fiji) and a promise of powerful digital experiences.
It heralds a new frontier for Digicel as it goes all in on digital. Nineteen years after its launch in Jamaica as a mobile operator and subsequent shake up of the telecoms industry in 31 markets across the Caribbean, Central America and Pacific with its promise of best network, best value and best service making mobile phones accessible to everyone, everywhere – Digicel is stepping into its future.
As a Digital Operator, Digicel delivers digital experiences 1440 minutes of each day to customers – that’s all day, every day. That means being always there, always on and always having something to offer customers – no matter what they are into.
Sports, music, news, local radio, podcasts, messaging, marketplaces, cloud storage; there’s something for everyone – actually more of everything for everyone. Every minute of every day. And Digicel is the only operator in the market that can deliver that.
Commenting on Digicel’s new frontier as a Digital Operator, Denis O’Brien, Digicel Group Chairman, explains; “This is the biggest thing we have done since our launch in Jamaica 19 years ago.
“Today we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1440 minutes of each day – that’s every minute of every day - and that we will always have an app and a digital experience to delight and engage them.”
It’s prime time
And the first major move in that new Digital Operator and customer relationship is to enable customers to enjoy all of the digital experiences and data they could possibly wish for with the all-new Digicel Prime Bundles.
Digicel Prime Bundles feature all of Digicel’s suite of digital services (or apps) spanning D’Music for music, BiP for advanced messaging, video and voice calling and gaming, and Billo for cloud storage - each with its own super generous data allotment so that customers can feel, touch, experience and enjoy them as they live their digital lives. And on top of that there’s Digicel’s selfcare destination, MyDigicel app.
Not only that. On top of those digital services, each of the Digicel Prime Bundles is loaded with a healthy helping of any use data for customers to enjoy.
Digicel CEO Caribbean and Central America, Oliver Coughlan, explains; “Today, we’re stepping into our future. As a mobile operator, we sold minutes and MBs, now, as a Digital Operator, we’re about delivering digital experiences. And we’re making that happen 1440 minutes of each day. That’s all day, every day.”