Hong Kong launches campaign with VR experiences

Hong Kong: The Hong Kong Tourism Board (HKTB) on Monday launched the “360 Hong Kong Moments” campaign globally, featuring virtual-reality (VR) experiences, to turn the international spotlight on the tourism hub and get ready for tourism recovery.

The campaign highlighted VR films on Hong Kong’s natural scenery and cultural activities. And the first 360-degree VR film in the series of “360 Hong Kong Moments” has come out, taking viewers outdoors on an immersive journey across Hong Kong’s green scenes, the board said.

The HKTB also invited a famous local photographer to create 360-degree photographs that showcase Hong Kong’s green scenes from a whole new perspective.