Press Freedom Day

Dewan Chand, Suva

Yesterday, (May 3) World Press Freedom Day was celebrated around the world to mark and reflect on the importance of the Press Freedom Day.

This was enunciated by the United Nations General Assembly in 1993.

No one can deny the important role news reporters and media outlets play in keeping the credible news flowing in this information age. There is a cut-throat competition amongst the media houses to catch the widest audience. Simply, it is mega business. Therefore, media companies have no choice but to compete to survive. Or else, they will go under and close shop.

The technological changes through digitisation have led to rapid changes in the industry. Reporters have had to develop new skills and grapple with new technology. It has been stressful as reporters and newsrooms rush to meet the deadlines. Therefore, absolute competence and commitment on part of journalists is required

Digitisation has added a new dimension to lifestyle. It has led to the development of rapid communication skills and worldwide accessibility. Therefore, consumer behaviour has impacted the industry in a big way. The younger generation wants access to content, anytime, anywhere!

It is contended that digitisation has led to reducing unemployment, improving the quality of life, boosting citizens’ access to public services and allows governments to operate with greater transparency and efficiency. Digitisation transformation has broken new barriers, tapping potential for growth. It has led to the rise of the internet and mobile technology: smart phones, laptops, desktops. The film industry has also been impacted by the introduction of 3D, 4D and 5D technology. Now, patrons can see clearer pictures and hear better sounds.

Fiji has been in the forefront in promoting media freedom by keeping the people informed of the events, which unfold daily. Our heart goes out to these hardworking and committed journalists who have sacrificed their personal comfort to keep us informed.

It is the responsibility of governments to ensure that the “Press Freedom” to express views is jealously protected.