Martin To Join Tourism Expo
Adestination development strategist with over 18 years of experience is coming to Fiji. Oliver Martin works with countries throughout the globe.
He will be at this year’s Fijian Tourism Expo (FTE) to share the latest key insights and tourist market intelligence.
Mr Martin is from Twenty31, an international consultancy firm based in Canada, will be in Fiji to speak at the upcoming FTE event.
He will hold two industry-wide sessions and several smaller working group sessions throughout the three-day expo.
Twenty31, with support from the Australian Government’s Market Development Facility (MDF), provides technical assistance to the national Tourism Statistics Taskforce (TST).
The taskforce is made up of representatives from the Ministry of Commerce, Trade, Tourism and Transport, Tourism Fiji, and Fiji Hotel and Tourism Association.
Permanent Secretary for Commerce, Trade, Tourism and Transport and head of the TST, Shaheen Ali, said global tourism – as an industry ecosystem – had become relatively more complex.
“The behaviour of visitors has evolved, and markets are rapidly responding to this change,” Mr Ali said.
“As policy makers and businesses, we need to keep track and respond appropriately.
“I’m certain the expertise Twenty31 brings to the FTE will be as insightful and informative for our industry partners, as it has been for us.”
Mr Martin has assisted over 50 tourism management organisations in developing sustainable growth plans.
He will also conduct an exclusive session with TST members on how to make the most of the new live tourism sentiment dashboards.
The dashboards was setup to inform tourism policy and strategy in an everchanging market.
Tourism Fiji chief executive officer, Brent Hill, said Mr Martin’s participation brought with it an air of anticipated excitement.
“It’s a great opportunity for our stakeholders to learn more, and a chance for them to ask questions about how these trends can help them grow their business.”
The Fijian Tourism Expo 2022 will be held at the Denarau Island Conference Centre at the Sheraton Fiji Golf and Beach Resort from May 11-13.