Majority Market Share By 2023: Tourism Fiji

Brent Hill: We are also working with our tourism trade partners in Australia, New Zealand and the United States to continue to really maximise from those markets.

By next year, Fiji’s tourism figures are expected to be at 70 per cent of 2019 levels. Tourism Fiji’s chief executive officer, Brent Hill, said based on current trajectory, the results could firm up by late 2023.

However, a challenge remained in regaining market share in China, Japan, Hong Kong, and the South Pacific, he said.

“We are seeing challenges from increasing expenses and price rises, because of inflationary pressure from global supply chain and logistics issues,” Mr Hill said.

Complications from the Russian invasion of Ukraine compound development progress in global tourism trends, Mr Hill said.

“We are also conscious of climate change; of its impact against the propensity of tourists to travel in the shadow of COVID-19,” he said.

Tourism Fiji continues to work with Fiji Airways and the Fijian Government in accessing new markets.

“Getting buyers from Europe to Fiji Tourism Expo is all about trying to work with markets to bring more Europeans to Fiji,” Mr Hill said.

“That could work when through-market hubs such as Singapore and Hong Kong reopen.

“We are also working with our tourism trade partners in Australia, New Zealand and the United States to continue to really maximise from those markets.

“Our Asia-Pacific team is also starting to gear up for more openings such as Japan and Samoa in the South Pacific.”

Tourism Fiji’s corporate plan lays out a path towards $3 billion in the visitor economy by the end 2024.