Yatu Lau Company Welcomes new Brand, CEO
The launch of the rebranded Yatu Lau logo marks a significant timeline for the company as they progressed over the years.
The new logo and refreshed colors is part of the company’s ongoing transformation.
Yatu Lau Company managing director Akapusi Tuifagalele said they chose a new logo that reflected growth and sustainability and their journey into the future.
“The green “Y” reflects the land and copra as initial business and the “L” a sail, depicting the journey of the people of Lau. The light blue area is symbolic of the ocean and unlimited opportunities. Everything ties in with the land, people and sea with each element being just as important as the other.”
Yatu Lau is a property investment company that has grown over the years with 11 properties located at Suva, Pacific Harbour and in Nadi.
The business has evolved over the last 50 years and the company felt it was time for a change in the logo and brand.
The company also welcomed its newly elected chief executive officer, Ana Delailomaloma who is said to be the first female CEO of the company since its establishment.
She hails from Lomaloma in Vanua Balavu.
Yatu Lau Background
According to Yatu Lau Company Limited (YLCL) website, the company was founded by the Late Turaga Tui Lau and Tui Nayau, Ratu Sir Kamisese Kapaiwai Tuimacilai
Mara with a capital of $7.00 in 1972 as an investment vehicle solely for the people of Lau.
From these humble beginnings, it has grown into a strong and successful example of a Vanua Based public company with almost 900 shareholders at the end of December, 2017.
Its primary operation began with acquisition and management of properties with fixed rental income.
In 2006, the company took the first step to diversify its operations and entered the Tourism industry with the acquisition of 94 room Studio 6 and other hotel apartments.
A year later in 2007, Yatu Lau took a second major step and opened its shareholding to include Non-members of the Lau Community with the introduction of Class B shares.
The Lau Community shareholders remain in Class A shareholding.
In 2008, Yatu Lau expanded its Hotel Operations through acquisitions of 2 key Pacific Harbour properties namely Arts Village and Cultural Center and the 5-acre Beachfront Lot now being used as a popular picnic spot.
Later, in 2011, the 23 room Lagoon Resort at Pacific Harbour was acquired for $2.7 million to strengthen our hotel business in the area.
Between 2013 to 2015, Yatu Lau continued its business diversification and entered into Joint Venture with Bua Holdings and also established the Tokalau Shipping Company with 2 other shareholders with 1/3 share each.