Sustainability and environmental protection
AS the region’s leading alcohol beverages manufacturer, Paradise Beverages aims to leave a positive legacy and ensure minimal impact on the environment, working responsibly in all we do, and making the right choices now, in a sustainable way, for future generations.
Our focus is on areas that have the most opportunity to make a difference improving waste, and recycling outcomes, energy management and water efficiency and stewardship.
Since the brewery opened 62 years ago, Paradise Beverages has been leading the region in returnable glass, which accounts for more than 95 per cent of our beverages. This process is better for the environment, each container is collected, cleaned and reused an average of right to ten times, which contributes to less waste sent to landfill and better littering outcomes.
The system also provides an important source of employment for local people, as many collection partners are sole operators or family-run businesses.
As a result of our continued efforts, in 2018 we increased the average collection rate from 75 per cent to 85 per cent of returnable glass bottles equating to an additional 1500 tonnes of glass saved from the landfill, each year. Further improvements included the establishment of a third collection depot in Vanua Levu to improve outcomes for collectors operating on the island.
Another way we work to protect Fiji’s marine environment, is through our longterm partnership with the Mamanuca Environment Society (MES). For over a decade, our Vonu beer (which carries the Vonu Dina emblem) has been a committed supporter of the charity. In 2018, we built on our long-term relationship, deepening and extending our commitment to support the full extent of the organisation’s work across land and marine environments.
Paradise also enhanced MES’s visibility through their partnership at the Uprising Music festival where festival goers were able to help neutralise their carbon footprint by planting coastal seedlings and building fish houses.
In addition, in November, Paradise worked with The University of the South Pacific PaCE student body and Coca-cola Amatil Fiji in planting approximately 60,000 mangrove shoots at the Lami foreshore.
Paradise is embracing the philosophy of community giving through volunteering and fundraising and this is one of the ways the company is creating stronger and more engaged teams and making a positive difference to the communities in which it operates. About Paradise Beverages A leading local manufacturer and among the Pacific region’s largest local employers, Paradise Beverages aims to be recognised as the premier place to work, creating world-class beverages and making a positive contribution to the business and the markets in which it operates.
The organisation employs around 550 staff across Fiji and Samoa across four sites, including the Vailima Brewery in Apia (Samoa), Fiji Brewery in Suva (Fiji) and Rum Co of Fiji Distillery (Lautoka, Fiji).
Its range includes local favourites Fiji Bitter, Fiji Gold (Fiji’s number one selling beer), Vonu Pure Lager, as well as a range of Ready to Drink (RTD) products including Bounty Rum and Cola, Tribe range and our newest, most successful RTD, Joskes Brew with cola.
Fiji’s much-loved Bounty Rum and the multi-award winning Ratu and Bati rum ranges, all from Rum Co of Fiji. Paradise Beverages was purchased by Coca-Cola Amatil in 2012 and has since undergone a $F75m capital investment and capability program to modernise its facilities and underline its position as a significant long-term contributor to the local community and economy.
Further information on Paradise Beverages is available from the Paradise Beverages website www.paradisebeverages. com.fj or by contacting Public Relations & Communications Specialist at Demayble.Pasoni@paradisebeverages.com.fj.