Leithers don’t litter
LEITHERS don’t litter is what happens when two leading advertising professionals – and Leith residents – decide to do something about their area’s litter problem.
Since 2015, Leithers Don’t Litter has gone from strength to strength, engaging the local community and making a real difference.
Their ‘Crapitalism: A Rubbish Exhibition’ received wide media coverage.
Using creative twists on advertising slogans, it highlighted how big-brand packaging often becomes litter.
Their message: brands could be doing more to reduce the impact of their packaging on the environment.
Leithers Don’t Litter also works closely with the community, including regular litter picks and awareness sessions with schools and youth groups.
This was about building a litter prevention message from the ground up.
They’ve also partnered with local businesses, as well as posting educational stickers and posters in the area. Another success is their pilot ‘adopt a street’ campaign.
This allows local people to take responsibility for clearing up their streets, and to shape long-term litter prevention.
Why does it work?
The campaign balances immediate action with education. But perhaps more importantly, it employs creativity to pull in press and social media coverage — drawing attention to the extent of the litter problem in Leith and across Scotland.
Their work helps to energise the community and bring about immediate change.
They’ve worked with local residents, businesses and other groups — helping attract the attention of bigger organisations with the resources and power to help.