Tasty wine brand
AUSTRALIA is home to some of the most sought-after wine brands in the world.
One such iconic brand is Wolf Blass, which is named in honour of its founder Wolfgang Franz Otto Blass, who has been involved in the wine industry from a very young age.
Born in East Germany in 1934, Mr Blass began an apprenticeship in winemaking and viticulture in his grandfather’s vineyard when he was 15.
At 27, after gathering winemaking experience in the Champagne region of France, he migrated to Australia. He arrived in Australia in 1961 with a three-year contract with Kaiser Stuhl Wines, 100 pounds in his pocket and a belief that he could “probably add something” to the Australian wine industry.
‘The early 70s heralded a new era in the Australian winemaking industry as Australian drinkers developed a taste for dry red table wines. Wolf was labelled the “golden boy” during this era as he developed a new red wine style through selected oak maturation, with “drinkability” as the keyword.
In 1973, he bought his vineyard Bilyara, an Aboriginal word meaning “Eagle hawk”, and took as his symbol the eagle, the national emblem of Germany. Throughout his career, he has won a record number of awards.
By the end of 1990, the number of national and international awards since his first 1966 vintage totalled 2,575.
While the brand is now under Treasury Wine Estates — one of the most celebrated wine companies in the world, the passion with which Mr Blass started his company continues to date, with the skilled winemakers and staff members of Wolf Blass wines sharing his legacy of winemaking every day.
Wolf Blass is distributed in Fiji by Motibhai Group — powered by passion.