Strategic collaboration
TOURISM Fiji has signed on to help bring two seasoned fashion media professionals to cover Fiji Fashion Week.
The partnership formed between Tourism Fiji and Fiji Fashion Week will bring Sydney Morning Herald’s fashion editor Damien Woolnough and Women’s
Wear Daily writer Patty Huntington to the 15-year-old event.
“This strategic collaboration means the global and very digital mobile fashion community that is watching FJFW x Palmolive 2022 will see through these two leading fashion journalists the exotic location that is destination Fiji,” said FJFW managing director Ellen Whippy-Knight.
“For 15 years, FJFW has marketed the Made in Fiji brand and also by association, that Fiji is where happiness finds you.
“It is our honour to be able to tell the world through fashion that Fiji is in fact Open for Happiness.
“We are grateful that Tourism Fiji recognises the value the cross collaboration can achieve, and it is a great honour to be able to bring these media personnel to Fiji to exchange wisdom with our own media.”
Tourism Fiji chief executive officer Brent Hill said they were happy to be one of the sponsors of Fiji Fashion Week and to support local designers and businesses.
“As much as we can, we support Fijian Made and encourage visitors to come to Fiji with an empty suitcase and buy Fijian
Made,” he said.
The Australian journalists will be joined by a New Zealand writer during their stay in Fiji for the event.
The trio are also expected to carry out workshops for local media personnel.
FJFW x Palmolive will be held from May 21 to 28 with shows on May 27 to 28 at the Vodafone Arena.
THERE has been an influx in cases of expired goods being sold to consumers according to the Consumer Council of Fiji (CCoF).
This came after continuous market surveillance by the council over the past week.
The council said businesses took advantage of the shopping hype for Eid celebrations by placing expired and near-expiry products on specials and displaying it prominently to lure consumers.
CCoF chief executive officer Seema Shandil said the unconscionable conduct by businesses tend to increase during times of festivities and religious events.
“This is quite concerning as it implies that businesses are knowingly flouting the law during the anticipated increased spending in order to get rid of near expiry, expired and other shoddy products at the consumer’s expense,” she said.
The council had flagged the cases to the Ministry of Health and Medical Services and the municipal councilc because of the potential health risks associated with the consumption of expired products,.
“As the actions required against the sale of expired products falls under the jurisdiction of Ministry of Health and Medical Services and the municipal councils, we are calling on these enforcement bodies to promptly investigate and dish out relevant penalties to serve as a deterrence against these dubious practices.
“Warnings are no longer effective at keeping such issues at bay,” said the CEO.
With more shopping hype expected for Mother’s Day this week, the council said it would continue to identify and address such market practices.
However, consumers were reminded to be vigilant and exercise extreme caution when out shopping. Ms Shandil urged consumers to be alert whenever they pick an item to place in their shopping cart.