Pass­ing fancy,

Bou­tique-brows­ing is bliss­fully easy in Bordeaux, where so many of the best shops are within a stone's throw of one an­other

Bordeaux J'Adore - - Contents - CLARE O’HA­GAN

Let's hit the shops! . . . . . . . . . . . . . . . . . . . . . . . . .

◆ Jane de Boy

Launched in 1999 from her fam­ily’s house in the ex­clu­sive beach re­sort, Cap Ferret, this con­cept store is the brain­child of Marie Si­mon, who took the dis­tinc­tive name, Jane de Boy, from a penin­sula of land where she roamed with her grand­fa­ther as a child. Marie’s em­pire has now ex­panded to 3 shops in the Arcachon Basin, and a fourth in Bordeaux. The lat­ter opened to a fan­fare in Novem­ber 2016, and the lo­cal glit­terati flocked to it.

On the first-floor of a sump­tu­ous 19th cen­tury ho­tel par­ti­c­ulier built by the Baron Hauss­mann, Si­mon presents her ‘bou­tiquea­part­ment’. Here, she cre­ates a lux­ury shopping ex­pe­ri­ence built on pure plea­sure, giv­ing clients a mini-hol­i­day from their busy lives. They are in­vited to sink into one of the mus­tardyel­low vel­vet Sarah Lavoine so­fas, have a crois­sant, a cof­fee, or leaf through one of the hard­back books dis­played on low cof­fee ta­bles. The spa­cious rooms are sump­tu­ously decked-out in eclec­tic art­works, and gor­geous patch­work vin­tage rugs. The Mu­rano chan­de­liers are off­set by matt black walls. The ef­fect is warm, invit­ing and play­ful.

Jane de Boy wants to kit out your en­tire wardrobe for the sea­son, and kit out your home too. Lin­gerie, swim-wear, books, art, clothes, jewellery, skin-care prod­ucts, cho­co­late, per­fume, can­dles, bi­cy­cles and even gra­nola are all on of­fer. Men will adore the clothes, gad­gets and state of the art boys’ toys. Marie is a cu­ra­tor of con­tem­po­rary de­sign tal­ent, pro­mot­ing the likes of Anine Bing, Love Sto­ries lin­gerie, Bris­ton watches and Golden Goose train­ers among other in­no­va­tors. The Jane de Boy brand is the last word in Boho-deluxe. No won­der Phillipe Starck pops in when­ever he’s in town. If you can’t come, you’ll have to con­tent your­self with the e-bou­tique, but it’s a far cry from the real thing.

8, cours du 30 Juil­let, 33000 Bordeaux


Jane de Boy.


Jane de Boy.

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