MONACO’S WHEEL OF FOR­TUNE

CONCIERGE – The F1 Inside Track - - RACING LINES -

The Monaco Grand Prix can seem like a spin of the roulette wheel at the fa­mous Casino, opened in 1863 to prop up the for­tunes of what was then a fi­nan­cially trou­bled Prin­ci­pal­ity.

How times have changed. Now Monaco is one of the richest places in the world, redo­lent of pres­tige and lux­ury, as well as the billionair­e lifestyle syn­ony­mous with the click-clack of the roulette ball.

You need just as much luck to win the most fa­mous Grand Prix in the world of course. But a sea­soned gam­bler will al­ways say that you make your own luck. Or rather, you put every­thing in place for op­por­tu­ni­ties to be max­imised.

That’s why more than half the world’s premium and pres­tige cars rely on Pirelli tyres – as well as the en­tire For­mula 1 grid. In Monaco, the soft­est tyre in the For­mula 1 range will make its de­but: pro­vid­ing max­i­mum ac­cel­er­a­tion and grip. Pirelli is the world leader when it comes to ul­tra-high per­for­mance, tak­ing the les­sons learned from mo­tor­sport and ap­ply­ing them to the road. This re­la­tion­ship will get even closer as Pirelli in­tro­duces the new 18-inch tyre to For­mula 1 in two years. One ex­ist­ing ex­am­ple is the unique ‘For­mula 1 bead’ that’s a vi­tal part of ev­ery new P Zero road tyre: the bit of the tyre that ac­tu­ally grips onto the wheel rim. This has been de­vel­oped for the road by Pirelli, us­ing For­mula 1 tech­nol­ogy, for the su­per­cars you will of­ten see parked out­side the Casino. But you might also find these su­per­cars parked out­side Portier cor­ner too as the third P Zero World bou­tique was opened there last year. This con­cept aims to el­e­vate the con­cept of a tyre dealer to a high-end store, al­low­ing vis­i­tors to im­merse them­selves in the stylish world of Pirelli. P Zero World is only present in ar­eas where there is a high con­cen­tra­tion of the most de­sir­able cars in cir­cu­la­tion. And nowhere is that more the case than Monaco: the tiny Prin­ci­pal­ity which many For­mula 1 drivers call home.

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