MONACO’S WHEEL OF FORTUNE
The Monaco Grand Prix can seem like a spin of the roulette wheel at the famous Casino, opened in 1863 to prop up the fortunes of what was then a financially troubled Principality.
How times have changed. Now Monaco is one of the richest places in the world, redolent of prestige and luxury, as well as the billionaire lifestyle synonymous with the click-clack of the roulette ball.
You need just as much luck to win the most famous Grand Prix in the world of course. But a seasoned gambler will always say that you make your own luck. Or rather, you put everything in place for opportunities to be maximised.
That’s why more than half the world’s premium and prestige cars rely on Pirelli tyres – as well as the entire Formula 1 grid. In Monaco, the softest tyre in the Formula 1 range will make its debut: providing maximum acceleration and grip. Pirelli is the world leader when it comes to ultra-high performance, taking the lessons learned from motorsport and applying them to the road. This relationship will get even closer as Pirelli introduces the new 18-inch tyre to Formula 1 in two years. One existing example is the unique ‘Formula 1 bead’ that’s a vital part of every new P Zero road tyre: the bit of the tyre that actually grips onto the wheel rim. This has been developed for the road by Pirelli, using Formula 1 technology, for the supercars you will often see parked outside the Casino. But you might also find these supercars parked outside Portier corner too as the third P Zero World boutique was opened there last year. This concept aims to elevate the concept of a tyre dealer to a high-end store, allowing visitors to immerse themselves in the stylish world of Pirelli. P Zero World is only present in areas where there is a high concentration of the most desirable cars in circulation. And nowhere is that more the case than Monaco: the tiny Principality which many Formula 1 drivers call home.