The Flip-flop Rein­vented


De­spite be­ing the very sym­bol of travel, the flip-flop has, so far, been dom­i­nated by cheap, rub­ber op­tions that tend to put a dent in even the best Vile­bre­quin-clad beach out­fit – un­til now that is.

Dis­sat­is­fied with the poor qual­ity and dis­pos­able na­ture of hol­i­day es­sen­tials, Fred Scheck­ter, Mon Fred’s founder and cre­ative direc­tor, has in­stead de­signed some­thing that is en­dur­ing and beau­ti­ful.

True to its de­sign prin­ci­ples of cre­at­ing beau­ti­ful, func­tional and con­scious prod­ucts, Mon Fred have rein­vented the hol­i­day sta­ple.

A year and a half of care­ful devel­op­ment and over 30 prototypes later, the re­sult is a min­i­mal de­sign that is as com­fort­able as it is beau­ti­ful.

It is made with wa­ter-re­sis­tant, ve­gan leather straps, which are glued into a su­per-soft base us­ing tra­di­tional shoe mak­ing meth­ods, promis­ing no more bro­ken straps. Mon Fred have also com­mit­ted to be­ing car­bon neu­tral through their for­est project, which plants a tree for ev­ery pair sold.

They come in ei­ther black or beige, and at £55, they’re one of our top hol­i­day es­sen­tial items.

Watch out for this am­bi­tious young com­pany, set on chang­ing the way travel prod­ucts are de­signed.

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