PIT STOP

One of Monaco’s lead­ing dig­i­tal con­tent producers, Tom Claeren, who won ‘Best Hope’ in the Entreprene­ur cat­e­gory at the Monaco In­flu­encer Awards, shares his tips on be­ing a suc­cess­ful in­flu­encer in the Prin­ci­pal­ity

CONCIERGE – The F1 Inside Track - - BEYOND THE TRACK | EXPLORE -

WHERE CAN YOU AL­WAYS GET ‘THE SHOT’ IN MONACO?

Monaco is a fan­tas­tic play­ground to cre­ate con­tent. From Casino Square to the beau­ti­ful streets of the Old Town near the Prince’s Palace, with stun­ning views over the har­bour, as well as Port Her­cule with some of the largest yachts in the world. My work is my pas­sion. I love telling a story, com­pos­ing a stun­ning video or photo with my team and get­ting the ‘wow ef­fect’. It’s not repet­i­tive, I travel a lot and work with var­i­ous lux­ury brands.

HOW DO YOU SUC­CEED AS AN IN­FLU­ENCER?

You have to be hard-work­ing, con­sis­tent, have your own iden­tity and be pas­sion­ate – it’s not as easy as the pic­tures look. One of the keys is to iden­tify your au­di­ence and en­gage with them as much as pos­si­ble.

WHO DO YOU AD­MIRE ON­LINE?

In Monaco, Jon Ols­son does an amaz­ing job, es­pe­cially with his vlogs. I can see the work and pas­sion he puts in and I re­ally ad­mire that.

AND FI­NALLY, WHERE WILL YOU WATCH THE RACE?

In the past, it has been from pri­vate ter­races or the su­pery­achts docked near the track. This year, I hope to be in­volved with one of the rac­ing teams, to have ac­cess to the pit and a very spe­cial view­ing ex­pe­ri­ence.

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