One of Monaco’s leading digital content producers, Tom Claeren, who won ‘Best Hope’ in the Entrepreneur category at the Monaco Influencer Awards, shares his tips on being a successful influencer in the Principality
WHERE CAN YOU ALWAYS GET ‘THE SHOT’ IN MONACO?
Monaco is a fantastic playground to create content. From Casino Square to the beautiful streets of the Old Town near the Prince’s Palace, with stunning views over the harbour, as well as Port Hercule with some of the largest yachts in the world. My work is my passion. I love telling a story, composing a stunning video or photo with my team and getting the ‘wow effect’. It’s not repetitive, I travel a lot and work with various luxury brands.
HOW DO YOU SUCCEED AS AN INFLUENCER?
You have to be hard-working, consistent, have your own identity and be passionate – it’s not as easy as the pictures look. One of the keys is to identify your audience and engage with them as much as possible.
WHO DO YOU ADMIRE ONLINE?
In Monaco, Jon Olsson does an amazing job, especially with his vlogs. I can see the work and passion he puts in and I really admire that.
AND FINALLY, WHERE WILL YOU WATCH THE RACE?
In the past, it has been from private terraces or the superyachts docked near the track. This year, I hope to be involved with one of the racing teams, to have access to the pit and a very special viewing experience.