Dream­like jaun­ti­ness

Milk Magazine (English) - - SHOPPING -

How did this col­lab­o­ra­tion come about? — It hap­pened quite by chance, but it was ba­si­cally a case of love at first sight. Our JC de Castel­ba­jac Paris team vis­ited the Play­time fair and fell in love with the brand Wolf & Rita. We re­ally liked its bright colours, its prints and the at­ten­tion to de­tail and qual­ity. The brand’s home­based char­ac­ter, with ev­ery­thing made in Por­tu­gal, and its sup­port of the lo­cal com­mu­nity also ap­pealed to us. We iden­ti­fied with Wolf & Rita straight­away and we rec­og­nized the enor­mous po­ten­tial there, a whole area to be ex­plored and shared. What hap­pens when JC de Castel­ba­jac Paris and Wolf & Rita’s DNA are mixed to­gether? — This col­lab­o­ra­tion is the cre­ative fruit of two uni­verses: JC de Castel­ba­jac Paris’ arty, po­etic vi­sion and Wolf & Rita’s unique way of de­sign­ing gar­ments at once sim­ple and so­phis­ti­cated. To­gether that pro­duces dream­like fig­ure prints mixed with colour­ful, mod­ern forms. Who was this col­lec­tion de­signed for and how would you de­scribe it? — The col­lec­tion tar­gets par­ents and chil­dren who are look­ing for qual­ity de­signer clothes that are sim­ple and af­ford­able. It is for ba­bies and chil­dren, girls and boys, aged 3 months to 10.

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