How did this collaboration come about? — It happened quite by chance, but it was basically a case of love at first sight. Our JC de Castelbajac Paris team visited the Playtime fair and fell in love with the brand Wolf & Rita. We really liked its bright colours, its prints and the attention to detail and quality. The brand’s homebased character, with everything made in Portugal, and its support of the local community also appealed to us. We identified with Wolf & Rita straightaway and we recognized the enormous potential there, a whole area to be explored and shared. What happens when JC de Castelbajac Paris and Wolf & Rita’s DNA are mixed together? — This collaboration is the creative fruit of two universes: JC de Castelbajac Paris’ arty, poetic vision and Wolf & Rita’s unique way of designing garments at once simple and sophisticated. Together that produces dreamlike figure prints mixed with colourful, modern forms. Who was this collection designed for and how would you describe it? — The collection targets parents and children who are looking for quality designer clothes that are simple and affordable. It is for babies and children, girls and boys, aged 3 months to 10.