Milk Magazine (English) - - NEW -

Fendi has opened its first store re­served en­tirely for chil­drenswear in Rome. A colour­ful space with a sunny at­mos­phere and hint of chic in­trin­sic to the fa­mous Ital­ian fash­ion house that cel­e­brated its 90th an­niver­sary last year. What was once a 17th-cen­tury palazzo has now been con­verted by the Ital­ian ar­chi­tect Marco Costanzi into a warm, in­ti­mate place where chil­dren feel at ease. Which is what Sil­via Ven­turini Fendi wanted: “I like to think of chil­dren as they re­ally are… chil­dren!” Not mini-adults…

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