Technogym the gym of the future
WHAT HAS CHANGED AND IS YET TO CHANGE IN OUR DAILY EXERCISE ROUTINE? FITNESS MARKET PIONEER TECHNOGYM – A GYM EQUIPMENT MANUFACTURER AND OFFICIAL SUPPLIER OF THE PULLMAN HOTEL FITNESS CENTRES – HAS CONDUCTED A THOROUGH RESEARCH ON THE SUBJECT TO BETTER UN
Whether they are born in the late 1960s or early 1980s, the Generation X and the Millennials agree on at least one point: Health comes before appearance. As for the favoured equipment, even if older adults have a clear preference for indoor cycling, the number one sports equipment, regardless of gender or generation, remains the "smart" treadmill. One of the survey's most significant revelations is that Millennials do not exercise alone, focused and in silence, but rather, they address sports as a way of engaging in fun and open activities with each other. Instead of working out alone, they seek out group sessions and enjoy sharing their performances with their followers on social networks. According to the study, 77% like to sweat while listening to music, 39% while watching videos, and the same percentage share their performances on the social networks.
In closing, the study delves into the possible evolution of sports practice in the years to come. 40% of the young respondents “plan to use wearable tech for fitness purposes,” which is assessed to increase the use of mobile sports and wellness applications by 20% in the next two years. Furthermore, 72% “would like to be able to track fitness data whenever, wherever.” Finally, in the wake of connected fitness, comes interactive virtual fitness: certainly an assumption to be made from the 22% Millennial athletes who “would like to compete with others virtually.”