Re­brand­ing

Vocable (All English) - - À La Une -

The brand Kleenex was forced to rename one of its prod­ucts. “Kleenex Man­size tis­sues,” one of the brand’s most pop­u­lar items, have been char­ac­terised by a much larger tis­sue size since they were cre­ated more than 60 years ago. But a grow­ing num­ber of cus­tomers has re­cently com­plained that the name is sex­ist, and Kleenex de­cided to re­brand the prod­uct “Kleenex Ex­tra Large”.

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