Rebranding

The brand Kleenex was forced to rename one of its products. “Kleenex Mansize tissues,” one of the brand’s most popular items, have been characterised by a much larger tissue size since they were created more than 60 years ago. But a growing number of customers has recently complained that the name is sexist, and Kleenex decided to rebrand the product “Kleenex Extra Large”.

rebranding nouvelle appellation / brand marque / item produit, article / size taille.