WE LIVE IN ZOOM NOW
Comment Zoom est devenue notre deuxième maison
S’il y a bien une image, plutôt positive, que l’on pourra retenir de cet état de confinement mondialisé, c’est celle de ces applis de communication à écrans multiples, désormais synonymes de télétravail, d’apéros entre amis ou de cours à distance. Une application en particulier est devenue en quelques semaines le sponsor non-officiel d’un monde replié chez lui : Zoom.
Teenagers have jokingly referred to themselves as “Zoomers” online for years; now the name is literal. Overnight, Zoom has become a primary social platform for millions of people, a lot of them high school and college students, as those institutions move to online learning.
2. Zoom Video Communications is a videoconferencing company in San Jose, California, that has been thrust into the spotlight over the past week. On March 30, its iOS app became the top free download in Apple’s App Store. While the stock market crashes, Zoom shares have soared this year, valuing the company at $29 billion — more than airlines like Delta, American Airlines or United Airlines.
3. Zoom has been preparing for this moment since the new coronavirus began spreading in China in January. Even then it was easy to see that Zoom’s primary customer base — videoconferencing desk workers — would become more 1. to refer to as appeler / overnight du jour au lendemain / high school (équivalent du) lycée / college université.
2. to thrust, thrust, thrust propulser / spotlight (sous les feux des) projecteurs / app = application / download téléchargement / stock market Bourse / to crash s'effondrer / share action / to soar grimper en flèche / billion milliard.
3. to spread, spread, spread se propager / desk bureau (desk worker employé de bureau) / reliant on its services while quarantined at home. So the company began closely monitoring its capacity and started hosting free training sessions. In China, Zoom dropped its 40-minute limit for free calls.
4. But no amount of planning could have anticipated the company’s emergence as a cultural phenomenon used to host parties, concerts, church services and art shows. Zoom could not have prepared to become a meme. A Facebook group for young people trapped at home called Zoom Memes for Self Quaranteens, founded less than a week ago, has already grown to more than 150,000 members.
5. College students across the country are going on Zoom blind dates. Parents of sixthgraders at Rosenbaum Yeshiva Of North Jersey organized a Zoom “recess” for their children. Ethel’s Club, a wellness platform, is to be reliant on dépendre de / to monitor surveiller, contrôler, suivre l'évolution de / to host organiser / training (de) formation / to drop abandonner, supprimer.
4. amount quantité; ici, ...no amount of planning... aucune préparation... / show ici, exposition / meme mème (phrase, élément ou concept largement repris et décliné sur Internet) / to trap coincer, bloquer / to found créer / to grow, grew, grown se développer/ multiplier; ici, atteindre.
5. blind date rendez-vous arrangé (blind aveugle) / sixth-grader (US) élève de CM2 / recess récréation / wellness bien-être / conducting Zoom tarot card readings, breath work and cannabis hangouts.
6. It is a high-stakes moment for Zoom, which was founded in 2011 by Eric Yuan, a former Cisco Systems executive. Its sudden cultural cachet also brings new concerns over privacy, security, content moderation, safety for young people and sensitivity to the seriousness of the pandemic. There’s also the tiny matter of keeping the service up and running. “This is a very critical moment,” Yuan, Zoom’s chief executive, said on an analyst call earlier this month. “Overnight almost everybody read and understood they needed a tool like this.”
7. Virtual gatherings are proliferating. Harvard University, like many schools, has canceled all in-person graduate and undergraduate classes and will conduct them via Zoom. A common joke among college students is that they all go to “Zoom University” now — the same school, just with very different price tags. Zoom University merch is already for sale on Amazon and RedBubble. to conduct ici, organiser / breath respiration / hangout ici, soirée virtuelle.
6. stake enjeu, défi / former ancien, ex- / executive cadre (supérieur) / concern inquiétude, crainte / content contenu / safety sécurité / sensitivity sensibilité / tiny minuscule, infime, dérisoire / matter question, sujet / up and running opérationnel, en état de marche / critical crucial, essentiel / chief executive (président-) directeur général / tool outil.
7. gathering rassemblement / to cancel annuler / graduate class cours de deuxième/troisième cycle / undergraduate class cours de premier cycle / price tag (étiquette de) prix, coût / merch = merchandise; ici, produits dérivés / to figure out comprendre, trouver / to stand, stood, stood for signifier, vouloir dire / gen = generation.
“We finally figured out what Z stands for in Gen Z,” a college student in the Zoom meme group joked.
8. Many students say that adjusting to school closings and public health guidelines to isolate has been incredibly hard. They have used Zoom to attempt to replicate some sense of normalcy. Parties, sorority socials and beer pong nights have found a new home on Zoom. Some students developed Zoom-themed drinking games for Zoom parties, adjusting the popular game “never have I ever” to “never have I ever left quarantine.” 8. to adjust to s'adapter, se faire, s'habituer à / health santé / guideline directive / to attempt to tenter de / to replicate reproduire / sorority sororité, club d'étudiantes / social soirée / beer pong jeu à boire américain dans lequel les joueurs doivent lancer une balle de ping-pong sur une table pour la faire atterrir dans l'un des verres à bière disposés à l'autre extrémité / never have I ever "je n'ai jamais", jeu de soirée où les participants doivent boire s'ils ont déjà réalisé une action énoncée par un joueur et commençant par la phrase "je n'ai jamais…". 9. As new Zoom users flock to the platform, social norms are still evolving. Michael Crisp, a student at Kansas State University, tweeted: “i’m unfamiliar with zoom etiquette. do we gotta ask to leave to go to the bathroom or what. can i have food? can my cat ride shotgun? do i absolutely need pants? this is my HOME bro.” Any Zoom event with too many callers can also become chaotic. Some people leave their microphones on, chat nonstop in the sidebar, flip their backgrounds around.
10. But why Zoom? Why not Skype, which has been around since 2003? Or Google Hangouts or Facebook Messenger or Apple’s FaceTime? 9. to flock to affluer, se ruer (vers) / to be unfamiliar with sth mal connaître qqch. / gotta = have got to / to ride, rode, ridden shotgun monter sur le siège passager; ici, s'asseoir à côté de la pers. qui parle, apparaître à l'écran / bro (= brother) mon pote / to chat chatter, discuter / sidebar barre latérale; ici, fenêtre de conversation / to flip around retourner, inverser / background arrière-plan.
They’ve all had a boost recently. Marco Polo, a video chat app, saw sign-ups increase nearly threefold last week over the previous week, the company said.
11. Zoom is baked into many colleges and schools already that use it. The product’s layout makes it easy to talk with multiple people at once. And Zoom has some features that mirror social media apps. A button called Touch Up My Appearance casts a soft focus over the video display, smoothing out the skin tone of the presenter 10. boost essor / sign-up inscription / to increase augmenter / threefold triple (ici, …a vu le nombre d'inscriptions tripler…) / previous précédent.
11. to bake ici, installer / layout configuration / feature ici, fonctionnalité / social media réseaux sociaux / to touch up retoucher / to cast, cast, cast projeter / soft focus flou artistique, illusion d'optique (ici, processus utilisé pour estomper les défauts) / display image / to smooth out lisser, unifier / skin peau; ici, skin tone teint /
like an Instagram filter. Custom backdrops can hide messy bedrooms.
12. Zoom has a “hotter brand” association, said Rishi Jaluria, a senior research analyst at D.A. Davidson. “Younger people don’t want to use the older technology.” People also pick Zoom because it works. Paul Condra, a technology analyst at PitchBook, said Zoom’s reliability and simplicity has made it the “standard” in videoconferencing software. “This is a crisis tailor-made for Zoom,” Condra said.
13. As with all products, users should be careful embracing Zoom without being aware of some of the privacy issues. Jules Polonetsky, chief executive of the Future of Privacy Forum, custom personnalisé / backdrop arrière-plan / to hide, hid, hidden dissimuler, cacher.
12. hot sexy / brand image / research (inv.) recherche(s) / to pick choisir, opter pour / reliability fiabilité / standard norme / software (inv.) logiciel / tailor-made parfaitement adapté.
13. careful prudent / to embrace adopter / to be aware of être conscient de / issue problème, question / warned that Zoom’s terms of service includes some stipulations that could overreach into invading user privacy.
14. “The standard Zoom privacy policy allows data to be shared for targeted advertising,” Polonetsky wrote in an email interview. And some of the company’s standard terms are not consistent with the Family Educational Rights and Privacy Act, or FERPA, “in addition to many of the 130+ state student privacy laws passed since 2014,” he added.
15. For workers using the software during business hours, Zoom also includes a feature that can track some aspects of whether a participant is multitasking on a computer and report it to warn avertir, mettre en garde / terms of service conditions d'utilisation / to overreach aller trop loin / to invade envahir; ici, violer (la vie privée).
14. policy politique (ici, de confidentialité) / to allow permettre, autoriser / data données / to share partager / targeted ciblé / advertising publicité / standard terms conditions générales / to be consistent with être conforme à / act loi / law loi / to pass adopter, voter.
15. business hours heures de travail / to track surveiller, contrôler / back to the host of the call. “Most users will have no idea,” Polonetsky said. “Zoom should make it very obvious when this setting is enabled or some people are going to be extremely embarrassed.” A Zoom spokeswoman said this feature is designed for employers to ensure workers complete training. It is switched off by default.
A BUSINESS MODEL
16. Zoom operates a “freemium” business model: Groups of up to 100 people can use it for 40 minutes at a time at no charge but must pay $14.99 per month or more for extra features, like bigger groups and administrative controls. It’s not clear whether the influx of families, teenagers and tarot card readers will translate to an influx in revenue for Zoom. Jaluria, the D.A. Davidson analyst, said that over time, the company “will get a benefit from this massive brand building that’s happening,” especially when the college students using it today enter, or hope to enter, the workforce in a few years. obvious évident (ici, ...make it obvious… indiquer clairement…) / setting paramètre, fonctionnalité / to enable activer / to embarrass gêner, mettre mal à l'aise / spokeswoman porte-parole / to design concevoir, créer / to ensure s'assurer / to complete effectuer / to switch off désactiver. 16. to operate appliquer / at a time d'affilée / at no charge gratuitement / influx afflux / to translate (se) traduire (par), entraîner / workforce population active.