Mis­ter Klein

VOGUE Hommes International (English) - - DIARY - HOMMES VOGUE

“I was the first to make un­der­pants a fash­ion item, and made a for­tune from it,” Calvin Klein laugh­ingly told Vogue Hommes ten years ago, when he had just sold his em­pire. He also men­tioned that he hoped to de­vote a book to his ca­reer. And now he has. Quite sump­tu­ously, in fact. It pro­vides the op­por­tu­nity to skim through his pic­tures, the per­sonal mem­o­ries, the min­i­mal­ist, mod­ern style, tinged with in­can­des­cent sex ap­peal, of this com­mu­ni­ca­tion wiz, who shocked and re­laxed Amer­ica. We re­mem­ber the ef­fect of his jeans cam­paign by Richard Ave­don fea­tur­ing Brooke Shields circa 1979, the Ado­nis Tim Hint­naus in im­mac­u­late un­der­wear with Calvin Klein tat­tooed on the elas­tic, lean­ing on an an­tique white – washed chim­ney cap­tured by Bruce We­ber, or Kate Moss, who em­bod­ies his fra­grance, Ob­ses­sion, pho­tographed ly­ing on a sofa naked by Mario Sor­renti. Th­ese cult images glo­rify a style or an at­ti­tude more than a fash­ion, which verges on a so­ci­etal phe­nom­e­non. The watch­word of this anti con­form­ist with the spot–on in­stinct is, “Think young”. There’s noth­ing like it for get­ting close to eter­nity.

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