VOGUE Hommes International (English) - - CONTENTS TRENDS - BY Gil­das STE­WART

Si­mon Nessman, pho­tographed by Alas­dair McLel­lan in Vogue Hommes Fall–Win­ter 2011.

In 2012, to pop­u­late her Girl Gone Wild single, Madonna took her in­spi­ra­tion from Ge­orge Michael’s cult Free­dom! ’90 video, filmed years be­fore by David Fincher, fea­tur­ing the world’s most beau­ti­ful models lip–synch­ing the words of the al­bum’s top track, Lis­ten With­out Prej­u­dice.

In the Mert & Mar­cus Ma­te­rial Girl video, Cindy, Naomi, Christy, Tat­jana and Linda were re­placed by a top squad of male coun­ter­parts, in­clud­ing Si­mon Nessman, shot in the buff in sul­try black and white. That’s all it took to set his cre­den­tials in stone, which is some­thing of a rar­ity in the world of fash­ion.

Born in Canada go­ing on 30 years ago, Si­mon’s suc­cess has few com­par­isons: mea­sur­ing 1m88, with an en­vi­able physique, a pout like Sal­vador Dali’s Mae West Lips sofa, and a tum­ble of jet black hair, he has lent his stun­ning looks to a host of ad cam­paigns for the likes of Calvin Klein, Ver­sace, Ralph Lau­ren, D & G, and Givenchy. The ic­ing on the cake in his fault­less ca­reer was his frol­ick­ing in the waves, as cap­tured by Bruce We­ber, to vaunt the sen­sual mer­its of Ar­mani’s Ac­qua di Gio Essenza. The short has since be­come a hit clas­sic in ad films.

Need–to–know about Si­mon Nessman? Physique is a big part of the story. He’s se­ri­ously into surf­ing and hik­ing, an afi­cionado of all–out yoga to re­lieve the pres­sure, and some­one who sums him­self up in three words: “pas­sion­ate, con­sid­er­ate, ec­cen­tric”. Chief among his pas­sions is pro­tect­ing the en­vi­ron­ment. This nat­u­rally prompted him to set up and run the Cedar Coast Field Sta­tion on Clay­oquot Sound, an off–grid par­adise of vir­gin for­est, lakes and beaches de­voted to re­search, ed­u­ca­tion, and preserving eco­log­i­cal di­ver­sity. On the cover of Vogue Hommes for the first time, Si­mon sees chic as, first and fore­most, an at­ti­tude. “You need to be happy in your­self, to like your own im­age, and al­ways show hu­mil­ity and sen­si­tiv­ity.” Where does he see him­self ten years down the road? “Still do­ing the same thing as now, with more time for sail­ing, surf­ing, fish­ing, and gar­den­ing. And I’d like to start a fam­ily.” This is the very least we can wish him.

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