VOGUE Hommes International (English) - - CONTENTS TRENDS - Olivier LALANNE

It all be­gan at a din­ner for the ed­i­to­rial team to dis­cuss the yet to be cho­sen theme for the is­sue of Vogue Hommes you are now hold­ing. As ideas were bat­ted around with­out any one be­ing re­ally con­vinc­ing, the con­ver­sa­tion sud­denly gelled around the con­cept of “chic”. What does chic mean to­day? Who is chic? Who isn’t? Has cool done for chic? Can you be chic with­out look­ing old? Does any­one care about chic? What if chic were quite sim­ply dead and buried? The dis­cus­sion was spir­ited, even a tad ran­corous, a sure sign that chic was worth de­vot­ing an en­tire is­sue to.

Then there were the Spring / Sum­mer run­way shows and the mu­si­cal chairs, es­pe­cially at the top of flag­ships like Dior and Louis Vuit­ton, plus the tidal wave of sports­wear / streetwear sweep­ing all be­fore it in vir­tu­ally all the col­lec­tions, in­clud­ing the most clas­sic brands. Not to men­tion the del­uge of train­ers, put to ev­ery con­ceiv­able use. Never be­fore had the codes and bounds of el­e­gance been so thor­oughly shaken and stirred.

This lat­est is­sue of Vogue Hommes sets out to scale the heights of chic and ex­plore its new con­tours, mon­i­tor its de­vel­op­ments closely and its abil­ity to re­flect con­tem­po­rary is­sues: the break­down of tra­di­tional gen­res, styles and hi­er­ar­chies, and the qui­etly un­stop­pable trans­for­ma­tion of what it means to be male. And you have to ad­mit that, if it’s all about one’s aim­ing for the most au­then­tic sense of self­hood, light years from any one–size–fits–all ex­pres­sion, chic will re­tain its aura and its power to raise the blood pres­sure. And also to feed the dream.

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