Massimo Dutti’s modern novel
REINVENTED TAILORING MEETS INTELLECTUALISED CASUAL IN THE LIMITED EDITION AUTUMN– WINTER 2018 / 2019 COLLECTION UNVEILED BY MASSIMO DUTTI IN SHANGHAI IN JULY.
Shanghai, 18 July 2018. All eyes were on Massimo Dutti, whose Limited Edition collection, the brand's most exclusive line, was about to hit the runway. The show, in collaboration with China's Tmall platform, took place inside a former industrial building, now a vibrant arts centre overlooking the Bund. Contrasting influences of classicism and the avant–garde run throughout the collection, exactly as Shanghai mixes modern and traditional in a unique way. Silhouettes shift between innovation and tradition, surprises and timeless elegance. Wardrobe staples are reworked with an ultra–modern twist, inventing new lines for blazers, pleated trousers or half–belted coats. The collection also features a series of laidback pieces with a vintage, almost Romantic vibe, including new takes on knitwear and suede jackets worthy of any fictional hero. The ultimate wardrobe for modern living. www.massimodutti.com