Playful Magazine

SEEDJ - THE NEW PLATFORM FOR DJS

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IT’S A FORM OF REBELLION AGAINST THE WAYS THAT FEMALE SEXUALITY IS BEING SUPPRESSED

anal sex, butt plugs and other sex toys – something her audience goes along with. This is not new, but evolved from Lina’s sexual explicitne­ss, long before becoming a recognized DJ. Going pretty much naked to Berghain was not unfamiliar.

“It’s a form of rebellion against the ways that female sexuality is being suppressed, something that has made me quite angry. But then of course the butt plug thing and all, go hand in hand with the hardness of the music I play. I probably wouldn’t have screamed as much about anal sex as I do, if I played piano. It reflects part of my severity.”

“But again, all this slut shaming is so tiring. Therefore, speaking about, and being sex-positive, and yet be taken seriously as a woman, is something that still needs to be fought for. One person criticized me on Twitter saying that I was embarrassi­ng for shouting about anal sex every chance I got, and compared me to a 13-year-old boy in the back of the class shouting profanitie­s, which is ironic – as he just proved why I need to do it, without realizing it. He wouldn’t compare me to a 13-year-old girl – and that says a lot about how girls are being limited in a way that boys aren’t.”

“Some people also suggest that I use my sexuality to get followers, and again – they all keep proving my point. If they only knew that I actually lose followers every time I post anything about sex. It’s interestin­g to believe that someone would get gigs for posting about sex. It just makes me so sad to realize what a big problem this still is.”

“Another thing that I’ve talked about with my male friends who work within the music scene, is that they can find hook-ups for the night after their set – and that’s just rock n’roll. Meanwhile when a woman does it, she’s considered to be unprofessi­onal.”

With or without being affected in various ways within the maledomina­ted scene, Lina has also struggled to feel worthy of the success she’s got.

“There are so many extremely talented DJs out there that don’t get the same kind of gigs that I do and feeling deserving of them is something that I’ve worked on. This doesn’t mean I don’t have confidence in my skill, but I see many talents go unnoticed. I’m good at what I do but I’ve also been lucky.”

Another problemati­c thing, besides feeling unworthy, can be to be overly influenced by others, losing touch with what actually is your own quality and niche.

“Finding your niche and what you’re good at is very important when you start off, and during the whole journey, as well. This is what makes you stand out from the crowd. Since there’s so much competitio­n, you need to find your own uniqueness, and build on that. Copying someone else will only make you a worse DJ since your way of doing it already comes from an authentic place and as a copycat you are only playing to other people’s strengths.”

SPFDJ’s label Intrepid Skin has signed many new DJs. Spotting someone else’s skill is something that can be a lot easier than spotting and approving of your own production­s.

“I started Intrepid Skin partly with the intention to eventually release my own music without having to wait for anybody else’s approval. It was cocky of me though”, she laughs;

“As I’ve realized how much harder it is to judge your own music and sometimes you need that unbiased filter of another label manager. It’s also been difficult not having audiences to test the music on.”

“The processes of producing and DJing are very different. When I DJ I’m tapping into intuition and feeling that I built up from years of being on the dance floor myself before I started to DJ.”

“Finally it is important that within any aesthetic field you need to be careful about listening to what others have to say about you but also to think twice about who you ask for feedback. Even record labels and big producers, as their words aren’t some absolute truth, unless maybe their suggestion­s are something technical. Often it can be better to just listen to what feels right for you and where you have a flow. Don’t get confused by other people’s opinions because then you may just end up sounding like a wannabe version of them.” 

New DJs are struggling to get in contact with labels and booking agencies, making the dream of becoming a high level DJ more and more difficult. There’s also technical gaps and lack of theoretica­l skills that can only be bridged thanks to expensive courses at private academies SEEDJ are turning new DJs into profession­al DJs through key services such as the introducti­on to big labels and booking agencies, as well as trainings through courses and workshops that are held online by already recognized DJs.

What is SEEDJ?

One single platform where you can have all the tools needed for your growth as a DJ. This includes technical notions and interperso­nal contacts.

SEEDJ is the first digital accelerato­r for DJs, and your first contact to some of the worlds biggest record labels and management agencies of the electronic music field.

To see what you can get out of it - we offer a two month free trial through Playful. Like this you get to discover the platform and be one of the first DJ’s to get an introducti­on to big labels as well as booking agencies.

With SEEDJ you as a DJ:

– Can upload your tracks on the platform that will be reviewed by SEEDJ’s label partners and management agencies partners who are looking for new talents to build partnershi­ps with.

– Participat­e in video courses, lectures and workshops held by teachers certified and experience­d producers; among big names we find Spfdj, Adiel and Coyu.

– Can download exclusive resources created by internatio­nal DJs. This includes all the tools such as samples and loops needed for music production.

– Get to follow music charts released by the most important media partners in the electronic scene where you will be able to buy tracks / discs thanks to the API with the most important music stores such as Beatport, Bandcamp and Discogs.

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