STUDIO MONIKA JAUN
Can you tell us about your vision as a designer?
I wanted to focus all of my artistic skills into one passion project: fashion design, styling, creative direction. Studio Monika Jaun is the sum total of my artistic experience. I hope to empower those who wear my garments, giving them the freedom to evoke a feeling, and express uniqueness. Essentially the brand philosophy is to accentuate confidence.
What makes your collections unique?
I interpret leathercraft from the prism of fashion. I try to make something that has versatility in your wardrobe. Leather garments are something typically celebrated within the fetish scene, and while my collections have definitely been inspired by, and have application within that arena, I want to make something that could be worn at a nightclub and also the philharmonic. I'm looking for duplexity.
Sustainability of my brand is something that I stand behind. All of my garments are made from recycled leather and locally sourced materials from other independent businesses.
What makes Berlin the base for your leather accessories and products?
Berlin has the best of both worlds. The scene is large enough to allow for anyone to find their lane, however it doesn't have the institutionalised mode of operation that's found in Paris, London or New york. The community has an appetite for fashion and they strongly value something that is handmade and unique or one of a kind. This means a lot when you are a small independent designer constantly competing with big fashion houses. I feel that anyone can find their marketplace in this city and that is magnificent!