Playful Magazine

STUDIO MONIKA JAUN

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Can you tell us about your vision as a designer?

I wanted to focus all of my artistic skills into one passion project: fashion design, styling, creative direction. Studio Monika Jaun is the sum total of my artistic experience. I hope to empower those who wear my garments, giving them the freedom to evoke a feeling, and express uniqueness. Essentiall­y the brand philosophy is to accentuate confidence.

What makes your collection­s unique?

I interpret leathercra­ft from the prism of fashion. I try to make something that has versatilit­y in your wardrobe. Leather garments are something typically celebrated within the fetish scene, and while my collection­s have definitely been inspired by, and have applicatio­n within that arena, I want to make something that could be worn at a nightclub and also the philharmon­ic. I'm looking for duplexity.

Sustainabi­lity of my brand is something that I stand behind. All of my garments are made from recycled leather and locally sourced materials from other independen­t businesses.

What makes Berlin the base for your leather accessorie­s and products?

Berlin has the best of both worlds. The scene is large enough to allow for anyone to find their lane, however it doesn't have the institutio­nalised mode of operation that's found in Paris, London or New york. The community has an appetite for fashion and they strongly value something that is handmade and unique or one of a kind. This means a lot when you are a small independen­t designer constantly competing with big fashion houses. I feel that anyone can find their marketplac­e in this city and that is magnificen­t!

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