SLEEK

According to the Cambridge Dictionary,

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‘bliss’ means ‘perfect happiness’. According to a study published in the Journal of Positive Psychology, ‘bliss’ is defined on the basis of four main criteria: Finding happiness in the moment; finding happiness within oneself; appreciati­ng what one has; following one’s deepest desires. According to Google Trends, the word ‘bliss’ has significan­tly decreased in usage from 1800 to 2019 – counting results in every English-language book digitised by Google Books – with a modest peak in the 2000s, which signalled a slight, yet indicative resurgence of the term. The 1800s – what a time! – pure idyll, Romanticis­m, lyricism, the human condition, Leopardi! Bliss, bliss, bliss!

Looking closer at the U-shaped graph, it’s quite fair to assume that the curve’s first downward trend started around the 1850s, in the midst of the First and Second Industrial Revolution­s. Literature, then, seems to reflect the despair of those dark years marked by devastatin­gly poor working conditions, child labour, and severe poverty for the sake of cynical progress – ‘bliss’ was definitely not the right word for those times.

The U-shaped graph depicting the ‘bliss’ usage trend keeps plummeting until it hits a lower-than-low plateau between 1918 and 1966: spanning the First and Second World War – which book could possibly talk about ‘perfect happiness’ in times like these? The bliss-trough stays low until the advent of the economic boom in Europe and the United States, with a moderate increase throughout the Postmodern­ist Eighties – happiness was, as matter of fact, a key component of the Yuppie age, with baby boomers paving the way for new ravishing spending habits based purely on primordial instincts and insanely easy access to capital: bliss in its purest form!

Yet it’s on the verge of the Noughties that ‘bliss’ re-emerges from the bottomless pit as a rediscover­ed word in the dictionary of civilizati­on. On Google Books, not only books (or what is often casually referred to as ‘real literature’: novels, essays, short stories, etc) are meticulous­ly indexed, but an indefinite, seemingly endless plethora of other print materials is also digitised and optimised for search engines. This includes trade publicatio­ns, customer support documents, instructio­n manuals, massmarket magazines, brochures, pamphlets, and any other paper publicatio­n that can host ink and words on its surface. Searching for ‘Windows XP’ in Google Books – note, not in a Google web search – produces about 1,150,000 results in 0.24 seconds. Another U-shape comes to mind, although this time, our ‘bliss-trend-chart’ is turned upside down.

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