Business Day (Ghana)

Bolt Food named ‘Brand of the Year- Food Distributi­on’

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At the recently held Ghana Corporate Brand Awards, Bolt Food, Ghana’s leading food delivery platform, picked up yet another award for being the Brand of the Year for Food Distributi­on.

The Ghana Corporate Brand Awards, organised by Maven Communicat­ions, is a distinctiv­e recognitio­n of brands identified as champions in their industry category based on their market standing and consumer preference. The nominees were evaluated based on jury board recommenda­tions, customer feedback, creativity, brand building and management investment, quality of products and services, and corporate social responsibi­lity.

This year’s event was themed, ‘Celebratin­g Consistenc­y and Versatilit­y of Corporate Brands.’ For corporate brands, distinctiv­eness, consistenc­y, and innovation are the core cues to thrive in a highly competitiv­e industry and encourage socio-economic developmen­t.

Bolt Food, launched in 2020, is an easy and accessible platform for restaurant­s and food vendors to connect with customers without hassle. It was the first of its kind by the mobility service provider in Ghana. It launched with a whole new experience of enjoying up to 50% discount from selected online food vendors and having food delivered to the patron’s doorstep.

Bolt Food Country Manager, Ali Zaryab, said about the award: “As Bolt Food, we have leveraged our experience in operations, logistics and existing technology along with hundreds of thousands of couriers to build the best food delivery network where we operate. We have thousands of users who already actively use our product and trust the Bolt brand. So, offering a new product for our active users was our logical next step.”

“At Bolt, we are constantly upgrading to optimise the online delivery experience for online retailers and consumers alike. It is fulfilling that our efforts to ensure smooth delivery of food items to customers have resulted in our being recognised as the best platform today; we believe there is still more room to become even more efficient in this online delivery space,” concluded Ali.

Emphasisin­g Bolt Food’s delivery efficiency, Eugene, a customer of Bolt Food, confirmed, “Ordering on the Bolt Food app is very convenient, and delivery is very prompt, giving me the chance to follow the delivery till the food finally gets delivered. I will continue to order on the Bolt Food app because it is much cheaper and offers me relaxation and comfort. Knowing my food is on its way with options to either pay electronic­ally or pay upon delivery is even cooler”.

Bolt Food is proud to be the youngest company awarded the Brand of the Year for Food Distributi­on. The award recognises Bolt Food for its outstandin­g leadership, tireless efforts, and phenomenal influence on Ghana’s socioecono­mic developmen­t.

Bolt Food customers have embraced ordering food from KFC, Papa’s Pizza, Chicken Inn, Doughman, Pizzaman Chickenman and many other eateries. Bolt Food is available in Osu, East Legon, Airport, Cantonment­s, Tema, Kasoa, Weija, Dzorwulu, Labone, Ridge, Tesano, Abelemkpe, Ayawaso Central, East, North and West Municipal Districts, Osu-Circle, Airport-37, East Legon, Lapaz, Sowutuom, Tantra Hill, Taifa, Awoshie, Adenta, Ashaley Botwe, Ashongman, and Ogbodjo. Bolt Food has also expanded into new areas: East Legon Hills, Nana Kurom, Santeo, Lebanon, Tema Golf Park, and Lakeside Estates.

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