Greek e-shops earn greater mar­ket share

Kathimerini English - - Focus - DIMITRA MANIFAVA

Home­grown on­line shops are gain­ing ground in Greece, as 85 per­cent of con­sumers in the coun­try use them for the vast ma­jor­ity of their on­line pur­chases, ac­cord­ing to a sur­vey by the E-Busi­ness Re­search Cen­ter of the Athens Uni­ver­sity for Eco­nom­ics and Busi­ness (ELTRUN) and the As­so­ci­a­tion of Busi­ness and Re­tail Sales in Greece (SELPE).

The share of Greek con­sumers who do at least 80 per­cent of their on­line shop­ping at Greek e-stores has jumped from 60 per­cent in 2016 to 85 per­cent this year. This shows the progress that e-com­merce has made in this coun­try in re­cent years, with e-com­merce in­vest­ments prov­ing par­tic­u­larly pro­duc­tive. The in­creased pen­e­tra­tion of Greek-based e-shops is at­trib­uted to the rise in their num­ber and the im­prove­ment in the ser­vices they of­fer.

Greek con­sumers who still pre­fer for­eign e-shops say it’s be­cause of the lower prices they of­fer (47 per­cent) and the wide range of prod­ucts avail­able (39 per­cent).

The same sur­vey in­di­cated that debit cards have con­sol­i­dated their lead as the pri­mary means of on­line pay­ment, although pay­ments via Paypal have also shown a ma­jor in­crease.

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