Tourism requires more products to woo investors
The Greek tourism sector needs to create fresh tourism products to attract new investment and make it fetch returns, Ilias Kikilias, general director of the Institute of the Greek Tourism Confederation (INSETE), said yesterday. Investment in tourism makes sense only when the capital invested is put to the optimum use, he said, noting that there are investment opportunities in Greece but these require the creation of additional demand and the use of invested capital – such as hotels