Stabroek News Sunday

New e-commerce marketplac­e promises quality...

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part of fraud prevention is that… customer’s data and credit card, PayPal, whatever card they are using is secured. We work with companies that are seasoned in the business of ensuring customer’s data is safe. We don’t personally ensure customer’s card informatio­n. That sort of thing is handled by a payment processor,” explained Kingston. Though he did not disclose the name of this company, he stressed that it was a credible and notable company which is recognized internatio­nally and has partnered with numerous other internatio­nal companies dealing in ecommerce.

With regard to quality assurance, Kingston said, Fizuro will have employees check the items by hand to see that the product is as stated in the descriptio­n. Among the examples he gave are ensuring there are no stains on clothing, no tears or loose buttons and that electronic items are in working order. Inspection­s are to be done without breaking any seals.

As it relates to customer support, Fizuro can always be contacted via email or phone. Kingston promises that customers can be sure that they will be talking to a real person who is ready and willing to provide the necessary assistance to ensure customer’s satisfacti­on.

On purchasing a product from the site, customers will receive confirmati­on emails or calls as well as updates once the item is on its way to them, allowing them to track their purchases.

Kingston has bigger plans for Fizuro. “In the future, what we are looking to do for the company, we actually want to create this regional version of Amazon or e-commerce. As reality is, in the north you have Amazon, in the east you have Alibaba and AliExpress. These are the massive retailers that facilitate large companies’ trade, between the big players in the game and in the Caribbean, we have nobody. We are looking to use Caricom because Caricom already has an establishe­d trade network within these countries… . We want to establish this version of ecommerce trade, where you can be in Trinidad and order something from someone who is selling it in Suriname and you can get it, without having to go to the wharf to clear it, because now we have a company that can facilitate this entire process for you…. You can now be running your business from your bottomhous­e and you’re selling to people in Jamaica and you don’t have to worry about shipping it or taxation,” Kingston said.

According to him, such a system will increase production for different countries in the manufactur­ing sector because vendors will be able to serve millions of customers.

Kingston is hoping to change the way people from outside of the Caribbean view the Caribbean. He feels people living outside of the region see the Caribbean as a destinatio­n away from work and do not see it as a power hub. It is time the Caribbean is seen as part of the intelligen­ce sector, he stated.

Fizuro currently has electronic­s, jewelry, accessorie­s, clothing, novelty items and beauty and care products for purchase. The range of items is expected to increase in the coming weeks. The website is https://www.fizuro.com/. Fizuro is also on Facebook and Instagram.

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