Small business owners benefit from product promotion training
The Ministry of Business yesterday held a one-day training session for small scale business owners, GINA said.
The session which was held at the Arthur Chung Convention Centre, Liliendaal focused on several areas including advertising, packaging, labelling, marketing and promotion.
The training session was aimed at helping entrepreneurs to determine the most effective means of advertising and promoting locally produced products.
Speaking at the opening ceremony, Permanent Secretary of the Ministry of Business, Rajdai Jagarnauth said that the workshop was organised as a result of a product survey which was done by the Ministry of Business and New Guyana Marketing Corporation (GMC) for locally produced products.
GINA said that the survey focused on agro-processed products; and its aim was to identify the factors contributing to the demand or lack thereof for the products.
The results of the survey showed that there was a lack of awareness of the products, small businesses were faced with technical and financial challenges and there was a lack of investment in promotion and marketing of products.
GMC’s General Manager, Ida SealeyAdams encouraged the participants to work towards improving the packaging of their products, to make them more attractive to the consumers and to also promote their brands, GINA said.