New Liqueurs From DDL
WORLD-FAMOUS brands of liqueur will soon be on the production line in Guyana following an agreement signed between the Demerara Distillers Limited (DDL) and De Kuyper, a Dutch firm which is the largest producer of liqueurs in the world.
The DDL production of international quality liqueurs will aim at the local and export markets, with concentration at this stage on the Caricom and Suriname markets, DDL’s Chairman Yesu Persaud said.
The agreement between the liqueur giant and DDL was signed on February 14 last in Schiedam, Holland. Signing on behalf of De Kuyper was President of the company M.F. Auer.
Persaud disclosed that De Kuyper will continue to work closely with DDL in other related areas.
The finished De Kuyper product, produced in Guyana, will have the same sophisticated label and bottle as it is known by internationally, Persaud explained.
He said operations should begin in April this year and, although there is an existing market, a larger one will have to be created.
DDL was introduced to De Kuyper through a Caricom agent and was approached by that company to produce the liqueurs here, Persaud said and noted that DDL was selected from a field of other contenders for the production of the liqueurs.
He said that De Kuyper’s liqueurs are sold in “almost every country of the world.’ One brand, the ‘Peachtree’ held a record recently in the United States as one of the bestselling liqueurs in that country, according to Persaud.
DDL’s production of the De Kuyper’s product is exclusive in the Caribbean, Persaud noted, and said that De Kuyper is one of the oldest companies in the world. De Kuyper has been a distillery since 1695, Persaud said
The liqueurs will be produced at the DDL Diamond factory on the Fast Bank of Demerara.
De Kuyper is also the eighth largest selling brand in the world of spirits.
DDL will be producing seven brands of De Kuyper’s liqueurs, lamely Creme de Menthe, Blue and Orange Curacao, Creme de Bananes, Triplesec, Apricot Brandy and Peachtree Schnapps.
The alcoholic content of these liqueurs varies between 24 and 40 per cent by volume.
Persaud said that contemporary young people in Europe use these liqueurs as a mixture with soft drinks and juices.
He said that the scale of production will depend on the market possibilities available in the targeted CARICOM countries, Suriname, locally and further afield.