El Dorado and Hero CPL extend partnership until 2022
CPL:The Hero Caribbean Premier League (CPL) announced yesterday a new five-year agreement with El Dorado which will take the partnership through to the end of the 2022 campaign. El Dorado have partnered with Hero CPL since its inception in 2013.
In 2016, in addition to supporting the Man of the Match awards, the best player celebrations were dubbed “El Dorado Celebrations” in line with the brand’s status as “Official Spirit of the Hero CPL”. This culminated in the commentary team choosing the “El Dorado Celebration of the Tournament”, which was won in the 2016 season by Andre Russell of the Jamaica Tallawahs, who was presented with a gold nugget and a bottle of limited edition rum, to mark Guyana’s 50th Independence Anniversary, by Demerara Distillers Chairman(DDL) Komal Samaroo.
DDL Chairman, Komal Samaroo, said: “Through our partnership with Hero CPL since the start of the tournament we are delighted to bring to numerous consumers in the Caribbean, the opportunity to enjoy their favourite sport. The new five-year agreement confirms our desire to further contribute to the improvement of the quality of life for the people of the Caribbean and to market the Caribbean region to the rest of the world.”
Mr. Jamie Stewart, Commercial Director of the Hero CPL, added: “El Dorado have been with Hero CPL since when it was just an idea on a page. They have played a huge role in making Hero CPL the ‘Biggest Party in Sport’ and it is an absolute pleasure to continue the relationship.”