The TikTok-Favorite Brand Girlfriend Collective Launches First Swim Collection

(etonline) If you haven’t already hopped on the TikTok train for the latest on fashion, home, beauty and other aspects of life (viral dance routines, anyone?), it’s time you get on it. It’s no secret that the Gen-Z-approved social media platform has become the ultimate place for must-know trends and brands.

We’ve seen everything from mermaidcore and mushrooms to genius products and Lululemon dupes available on Amazon. That said, scroll through enough rave reviews on affordable jeans and leggings, and you’ll find another fashion category users love: brands with a cause, like Girlfriend Collective.

Among the many (and there are many) brands TikTok users love, Girlfriend Collective has become a fan favorite thanks to its inclusive size range, its use of recycled materials, and of course, the fact that it’s cute. Shoppers have been loving the sustainable activewear brand’s line of leggings, workout bras, crop tops and more. And now, they have something else to get excited about: swimwear.

From day one, Girlfriend Collective has been making its pieces — which have become everyday workout and loungewear staples — with materials made post-consumer waste, like recycled water bottles. And with its new swimwear collection, known as GF Swim, the label is doing just the same. But instead of water bottles, Girlfriend Collective is making its water-ready pieces with fishing nets and post-industrial waste recovered from the ocean.

The Girlfriend Collective swim collection — which ranges from US$38 to US$78 — uses the recycled material known as ECONYL, which is made using regenerated nylon. Available in sizes XXS to 6XL in five different colors, the GF Swim collection is perfect for mixing and matching throughout the summer. And with every piece you buy from the collection, Girlfriend Collective will donate 1% to Healthy Seas, which works to clean up waste from the ocean. So really, there’s no reason not to add a piece of this sustainable collection to your summer wardrobe, right?

If you’re considering adding some new Girlfriend Collective swim pieces to your summer arsenal, you better act fast — pieces are already starting to sell out.