China Daily

Masterpiec­e of intelligen­ce, made for China

Mercedes-Benz launches its All New E-Class Long Wheelbase in Beijing

- By LI FUSHENG lifusheng@chinadaily.com.cn

As the world’s largest passenger vehicle market, China has increasing­ly become the focal point for new market trends and technologi­es.

The long-anticipate­d All New Mercedes-Benz E-Class Long Wheelbase, which was launched in Beijing on Monday, is the company’s ambassador to a new era for the premium executive sedan.

“The new E-Class L establishe­s pioneering benchmarks for the industry in terms of design, assisted driving and connectivi­ty and is the most intelligen­t executive limousine in the world today,” said Nicholas Speeks, president and CEO of Beijing MercedesBe­nz Sales Service Co Ltd.

The model is entering the market with three launch editions — the E 200L, E300 L Style, and E 300L Exclusive — offered in both Sedan and Sport Sedan variants, and listed with manufactur­er suggested retail prices of 436,800 yuan ($65,578), 474,800 yuan, and 499,800 yuan, respective­ly.

“Our customers in China have been clear about their demands for a car of this class from Mercedes-Benz,” Speeks said. “We have spared no effort, not only to meet those demands, but exceed them.”

Since holding its world premiere in Beijing this spring, the All New Mercedes-Benz E-Class L has attracted enormous and positive attention both within China and overseas.

With its cutting-edge appointmen­ts and industry leadership within the areas of intelligen­ce and connectivi­ty, this vehicle is poised to lead the premium executive sedan segment with its polished quality and forward-thinking design.

A “masterpiec­e of intelligen­ce”, the All New E-Class L integrates intelligen­t design features into the “Sensual Purity” design philosophy of Mercedes-Benz.

It marks another milestone toward autonomous driving with features such as Distance Pilot DISTRONIC, which can automatica­lly follow and maintain a reasonable distance from the vehicle in front. Other features, including Active Braking Assist and Active Lane Keeping Assist, deliver a safer on-road experience.

Meanwhile, the vehicle’s “Mercedes me connect” service acts as a versatile private concierge for modern automobile lifestyles, providing nearly 40 services, including maintenanc­e management, online map updates and the WeChat Mycar service.

In addition, standard front wireless charging provides greater convenienc­e to smartphone users.

“The All New E-Class Long Wheelbase lets us feel the power of the intelligen­t technologi­es,” said Duan Jianjun, executive vice-president, responsibl­e for sales and marketing of BMBS. “Its ability to observe, judge and ‘think’ provides numerous active driving assistance and safety measures that mark another milestone on the way to autonomous driving.”

“I believe the All New E-Class Long Wheelbase will join the backbone of society in their great achievemen­ts, and this backbone becomes even more capable of creating a larger and broader pattern of brilliant said.

Ten years ago, the first generation of the locally-produced E-Class rolled off the assembly line in China, the latest realizatio­n of MercedesBe­nz’ spirit of innovation, the 10th generation E-Class L begins a new chapter for Mercedes-Benz’s localizati­on in the country.

“The All New E-Class L is made in China and designed for China, exclusivel­y for China,” said Li Hongpeng, senior executive vice-president of BMBS. “We are confident that it is the ideal executive sedan for Chinese customers and another milestone for Mercedes-Benz in China.”

The interior of the All New E-Class Long Wheelbase provides a high-tech and luxurious atmosphere, with a widescreen cockpit with two 12.3inch displays as standard, giving a wide lateral view that is second to none in its segment.

The high-resolution digital instrument panel offers three different styles: Classic, Sport and Progressiv­e, while the new touch-control buttons in the steering wheel emulate a smartphone interface for added convenienc­e.

Furthermor­e, the vehicle’s third fixed window in the C pillar, inspired by the Mercedes-Maybach S-Class, combines with large rear armrests and luxury rear head restraints to provide a firstclass, private riding experience.

More than a century ago, Mercedes-Benz changed the world with the invention of the automobile, writing a new chapter in human history. Today, with the “most intelligen­t executive sedan”, the All New E-Class L, the German premium auto brand is again rewriting automotive history.

With its beautiful design, intelligen­t driving systems and connectivi­ty that brings human-machine integratio­n and connectivi­ty to a new level, it embodies the realizatio­n of Mercedes-Benz’ ambition to offer Chinese consumers the fruits of its pursuit of the best.

“With the new E-Class L, we provide all premium car customers in China with a choice of car and a set of services that, we hope, will delight them,” Speeks said.

“With an untiring spirit in pursuit of the best in all that we do for our customers, we are confident that this is increasing­ly being recognized and valued by an ever increasing number of our Chinese friends, something for which we are very grateful.” success,” Duan

 ?? PHOTOS PROVIDED TO CHINA DAILY ?? From left: Duan Jianjun, executive vice-president, responsibl­e for sales and marketing of Beijing Mercedes-Benz Sales Service Co Ltd; Li Hongpeng, senior executive vicepresid­ent of BMBS; Nicholas Speeks, president and CEO of BMBS; Xu Heyi, Party chief...
PHOTOS PROVIDED TO CHINA DAILY From left: Duan Jianjun, executive vice-president, responsibl­e for sales and marketing of Beijing Mercedes-Benz Sales Service Co Ltd; Li Hongpeng, senior executive vicepresid­ent of BMBS; Nicholas Speeks, president and CEO of BMBS; Xu Heyi, Party chief...
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 ??  ?? The long-awaited All New E-Class features a comprehens­ive range of technologi­es.
The long-awaited All New E-Class features a comprehens­ive range of technologi­es.
 ??  ?? The model inherits the "Sensual Purity" design philosophy of Mercedes-Benz.
The model inherits the "Sensual Purity" design philosophy of Mercedes-Benz.

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