China Daily

Highlights in 2016


March Infiniti and Jiangsu TV jointly produced the Olympic-themed reality show Infiniti Race the World. The innovative program achieved win-win results in both brand promotion and product marketing. May Dongfeng Infiniti moved to a 5,000 sq m HQ in Sanlitun, one of Beijing’s trendiest areas. June The 2016 J.D. Power survey ranked Infiniti in the top three in China in terms of after-sales service. It retained its top-three position in the premium segment for the third consecutiv­e year. July Infiniti launched the new brand claim “Empower the Drive” globally. The slogan calls on drivers to realize their full potential with the brand as their companion. October At the Simple Life Festival in early October, Infiniti showcased a lineup of star models, including the new QX60. Infiniti also launched the “Gan Ai Life Season” to provide consumers with a creative experienti­al platform for high-performanc­e models and high-quality lifestyle Infiniti advocates. November Infiniti’s first compact SUV QX30 was launched in China at the Guangzhou Auto Show, further enriching the premium brand’s portfolio and enhancing its competitiv­eness.

The all-new QX30 shone during the Air+Style music and snowboardi­ng festival at the Bird’s Nest stadium, demonstrat­ing the brand’s daring sporting spirit.

The Infiniti Brand Experience Center was unveiled in Sanlitun, Beijing, to help people gain a better understand­ing of both the brand and its products.

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