Highlights

The 2017 BMW China Culture Journey has committed to fueling intangible cultural heritage crossover innovation in a range of fields.

Intangible Cultural Heritage Music: inviting the singer Summer, together with inheritors of traditional music, to produce the first-ever non-profit intangible cultural heritage music;

Intangible Cultural Heritage Fashion: inviting fashion designer Sara Yun, together with inheritors of traditional art forms and craftsmanship, to produce a collection of Chinese cultural elements and fashionable intangible cultural heritageinspired apparel;

Intangible Cultural Heritage Gourmet: inviting culinary expert Heymy to integrate traditional food into modern dishes, creating “a bite of intangible cultural heritage”;

Intangible Cultural Heritage Handicrafts: inviting designer Gao Yiqiang and volunteers from BMW car owners, together with inheritors of traditional craftsmanship items, to design and produce creative and practical intangible cultural heritage handicrafts which feature Chinese cultural elements.