VW Import launches new philosophy for brand

Volkswagen Import unveiled its latest brand philosophy, entitled “Plus”, which aims to meet the higher demands of modern customers, at the Shenzhen auto show last week. The automaker’s latest philosophy is featured in the reality television show

Plus Life Institute, in which celebrities, designers and famous chefs compete against each other in a series of challenges. Produced by Volkswagen Import and Tencent, the show was first broadcast online on Wednesday.