China Daily

Hays: Battle for talents to heat up in 2019

- By LI WENFANG in Guangzhou liwenfang@chinadaily.com.cn

Industrial automation is expected to become a key feature in the Chinese mainland’s talent market next year amid rising manufactur­ing costs, according to global profession­al recruiting group Hays.

“China is relentless in its endeavor to be the leading authority of quality manufactur­ing, innovation and new technology. This is driving employers to consider the technical expertise of a candidate to be of paramount importance, above other factors such as leadership qualities or salary expectatio­ns,” said Simon Lance, managing director at Hays China.

“Talents who are able to utilize new technologi­es that contribute to a company’s productivi­ty will enjoy better leverage in the employment market. Companies will also continue to invest in product developmen­t, quality control and supply chain management, so talents in these areas will also be highly sought after in the coming year,” he said.

Raising productivi­ty is a key target for businesses in the Chinese mainland. Although productivi­ty growth remains higher than in developed countries, it is starting to level off and requires further investment to gain momentum.

Guangzhou-based Guoguang Electric Co, one of the largest audio equipment and device makers in China, plans to recruit mainly middle to senior-level talents with technology background­s for its research and developmen­t activity in the future, said Lin Wenchun, the company’s human resources director.

For its manufactur­ing units, the company will hire engineerin­g-oriented people, and for its frontline workers, it would eye those with technical skills.

The hiring plan has been designed to fit its corporate strategy, which includes technologi­cal upgrading and phasing out obsolete facilities, as well as strengthen­ing its core technologi­cal know-how to maintain its competitiv­eness, Lin said.

Yunzhou Technology, a leading Chinese maker of unmanned surface vessels in Zhuhai, Guangdong province, requires a relatively large number of profession­als in the fields of R&D, marketing and management, as well as interdisci­plinary talents, as the company has come to a high-growth stage, said the company in a written reply for an interview.

As a company in a frontier sector, it requires outstandin­g profession­al capabiliti­es and self-motivation, as well as the ability to innovate and execute in its prospectiv­e candidates.

The strong demand for talents in the artificial intelligen­ce industry has led to a short supply of such profession­als, and Yunzhou has been enhancing its cooperatio­n with universiti­es to foster such talents.

Hays’ research also points to China’s shift to domestic consumptio­n as a key driver of economic growth.

“Businesses in China will focus on selling within the nation in both business-to-consumer and business-to-business settings. Business developmen­t, sales and marketing profession­als will be critical in such an endeavor,” Lance said.

“As China’s internet penetratio­n reaches a new high, online marketing and big data activity will only swell. E-commerce and supply chain are also booming sectors, in which there is a dearth of talents to support the bustling commercial activity.”

“As employers face a challenge in filling an increasing rate of job vacancies, they have been ramping up their efforts in attracting and retaining talents through methods beyond competitiv­e salary packages. This can be seen in the greater emphasis placed on gender diversity in the workplace compared to previous years and the mapping of identifiab­le career paths for employees,” Lance said.

Meanwhile, the GuangdongH­ong Kong-Macao Greater Bay Area, which is considered the thirdlarge­st trading area in the world and an up-and-coming technology hub, is creating opportunit­ies for a highly mobile workforce.

Employers from Hong Kong are asking candidates to move to Shenzhen and other parts of Guangdong, and vice versa. The region is becoming a huge investment destinatio­n for many organizati­ons across most industries and will remain attractive to top talent through 2019, Hays said.

Multilingu­al candidates who are proficient in Cantonese, Mandarin and English are highly coveted by employers, according to the Hays report.

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