China Daily

Oversight of tourism market strengthen­ed

- By CHENG SI chengsi@chinadaily.com.cn Xinhua contribute­d to the story.

Measures are in place to prevent irregulari­ties in the tourism market during the Spring Festival travel boom, but more work is needed, according to a senior official of the Ministry of Culture and Tourism.

The official, Wang Xiaofeng, told a news conference on Wednesday that no violations had been found in the random inspection­s that the ministry carried out recently.

But its work on market supervisio­n, the delivery of tourism-related informatio­n and public services still needs improvemen­t.

“Any improper management, such as employing unlicensed tour guides or drivers, fraudulent lowpriced tour packages or forced consumptio­n, will be investigat­ed,” he says.

“Supervisio­n of venues offering entertainm­ent, including computer games and profit-making shows, will be further strengthen­ed during the break.”

He adds that online and telephone channels for reporting problems will be available during the festival to help secure travelers’ rights and ensure order in the tourism market.

In addition to increasing supervisio­n, the ministry is enriching activities and products available to travelers during the Spring Festival holiday.

Zhang Jilin, deputy chief of the ministry’s resource developmen­t department, says that cultural events, such as traditiona­l temple fairs, song-and-dance shows and lantern festivals, will be staged.

“More diverse tour products are also ready to attract travelers,” he says.

“Besides the popular destinatio­ns, such as the northeaste­rn provinces that are famous for snowy scenery and the warm climate of China’s southern region, such provinces as Fujian and Guizhou are also launching activities to attract travelers.”

Wang says that travelers are encouraged to behave properly when visiting domestic or overseas destinatio­ns during the seven-day break.

The ministry also posted a state- ment on its website, urging Chinese tourists to abide by local laws and regulation­s, to respect local traditions and religions, and to avoid such inappropri­ate behavior as littering, smoking and talking loudly in public areas.

“We did a survey about overseas travel destinatio­ns last year, focusing on what foreign hosts think about Chinese travelers’ behavior. The survey found that 62.5 percent of interviewe­es welcomed Chinese travelers warmly because of their civilized behavior, up 4.5 percentage points over 2016,” Wang says.

The Spring Festival holiday, from Feb 4 to 10, is recognized as a Golden Week for tourism.

Tourists from the Chinese mainland are expected to make over 400 million trips during the period, including an estimated 7 million trips to outbound destinatio­ns, travel agencies say.

 ?? ZHANG NAN / XINHUA ?? A vendor sells tanghulu, or sugar-coated haws on sticks, in Ma’anling village in Jilin province. The village has become a winter destinatio­n because of its snowy scenery.
ZHANG NAN / XINHUA A vendor sells tanghulu, or sugar-coated haws on sticks, in Ma’anling village in Jilin province. The village has become a winter destinatio­n because of its snowy scenery.

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